Social media Ad specialist

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Build and execute Google, Facebook, IG, Snapchat, TikTok ads.
• Creating search engine marketing campaigns.
• Monitoring and analyzing web analytics and campaign performance.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Brainstorming ideas for marketing campaigns and paid advertising.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Ensuring a positive ROI on client spending and PPC ad campaigning.

• Proven working experience in Food and beverages/Hospitality social media marketing or as a Digital Media Specialist at least two years.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability.
• Fluency in English - Arabic is a plus.
• BS in Communications, Marketing, Business, New Media or Public Relations.