CRM Project Manager - Loyalty Program (H/F)
Ce poste vient d'être pourvu, mais il y a plus de Gestion de Projet offres d'emploi à Chanel
CRM Project Manager - Loyalty Program (H/F)




CRM Project Manager - Loyalty Program (H/F)

À propos du poste

Fragrances & Beauty activity affirms its uniqueness through a promise: revealing the beauty of each individual in its most singular form, through his perfume,  make-up, and skincare product. This philosophy is largely inherited from Mademoiselle Chanel, who has always worked to assert her own independence and that of all women.

Within the Fragrances & Beauty Europe CRM Department, you participate in the implementation of  Europe CRM projects: from its support and implementation to performance monitoring as well as the customer-centric approach of the Fragrances & Beauty.

  • PMO : project management : support the operational set up of the loyalty program for launch & pilot test:
    • Coordinate, align & synchronize all stakeholders: internal business units especially IT and external service provider/ CRM agency
    • Onboard, accompany & coordinate local deployment during the pilot phase: support each markets to adapt the program locally, build the business plan & deploy the roll out
    • Accompany specifications of requirements briefs and animate working sessions
    • Map, suggest & co-build with teams specific internal process to simplify and maximize our client experience journey
    • Guarantee planning deadline
    • Support acceptance testing of all tools
  • Accompany on the deployment phase of the project:
    • Participate on strategic thinking around the loyalty program and guarantee deployment
    • Identify potential blockers and support markets
    • Prepare training support to ensure visibility, project understanding and status (incl. tools or solutions)
  • Support team engagement by working on an internal communication plan
    • Define an impactful & engaging internal communication plan to create awareness & retention around the program
  • Participate on the reporting set up, KPIs tracking, analyzing metrics success factors & piloting generated value & ROI follow up by identifying our following needs & correction actions.
  • Handle external benchmarks on new CRM initiatives around loyalty mechanism & share optimization recommendation: content enrichment, targeting, new ways of communication


  • BAC+5 Master graduation – Business or engineer Schools. You already have previous experiences on CRM project managment, PMO on CRM/ digital Luxury universe – Min of 4 year experiences
  • English & French : reading, speaking & writing fluently
  • Informatic tools as (Word, Excel, Power Point) are mandatory  
  • Saleforce tools skills is appreciated.

  • You have excellent interpersonal skills, and know how to federate
  • Project management experience, ideally in digital or CRM environment
  • Flexible and resilient, you are at ease in a matrix organization
  • Organized, and precise, you are detail and client oriented  
  • You have strong skills to analyze & highlight key topics depending on the audience
  • Business trip to be planned

CRM Project Manager - Loyalty Program (H/F)

Paris, France

Temps plein, Indéfini

Date de début du contrat:Dès que possible

Date d'entrée en fonction (au plus tard):

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