CRM & ECOMMERCE INTERN

Poste

¿Are you passionate about the luxury industry? ¿Are you interested int he CRM & ecommerce? This is your opportunity!

LVMH is looking for a trainee that supports the digital department for Givenchy and Kenzo in the following tasks:

CRM

• Support in planning and execution of monthly CRM calendar for both brands according to brand guidelines, to cover product launches, KCP’s and other activations.

• Campaign creation on Salesforce Marketing Cloud: Asset creation, translation, HTML template development in coordination with agency, review of drafts, audience targeting and email send-out.  Coordination between HQ CRM department and Marketing agency.
• Provide assistance to El Corte Ingles field teams across all CRM areas (objectives, clientelling, loyalty gifts).

• Support in Loyalty Program (offering best in class activations to our VIP customers, setting up Masterclass’, coordinating localized campaigns and special promotions...).

• Support in implementing Customer Journeys for POS and Ecommerce Databases.
• Constant monitoring of Givenchy and Kenzo´s CRM activation: monthly reporting.

Ecommerce

• Support in executing e-commerce animation for Givenchybeauty.com plan based on product launches and commercial launches in coordination with HQ teams.
• Maintaining the Givenchybeauty.com website up-to-date, assisting with product uploads, banners, promotions, etc. Review of product assortment, website content and functionalities to ensure best-in-class D2C brand experience to meet brand guidelines and market requirements.
• Website reporting to monitor evolution against KPIs (sales, traffic, customer base).
• Analyzing competitor’s digital presence, specific marketing campaigns or product launches to compile a benchmark of best practices for the Ecommerce & CRM areas.

Profil

Who are we looking for?

A motivated, business-oriented individual who wants to deepen their digital and CRM capabilities to accelerate Givenchy and Kenzo.

• Business Administration/Marketing studies.
• Must-have: Minimum 6 months experience in CRM.
• Salesforce knowledge required (Marketing, Commerce & Service Cloud).
• Proficient in Microsoft suite. Photoshop and Power BI knowledge is a plus.
• Fluent in Spanish and English, French is desirable but not mandatory.