Loyalty Manager (Australasia & North Asia) - Melbourne
Ce poste n'est plus disponible, mais il y a plus de offres d'emploi
Loyalty Manager (Australasia & North Asia) - Melbourne

Qatar Airways

Publiée

Fermé

Loyalty Manager (Australasia & North Asia) - Melbourne

À propos du poste



As part of our global transformation Qatar Airways has a new and exciting Loyalty Manager role within the Digital & Marketing team for Australasia & North Asia, located in Melbourne. You will play an integral part in ensuring the enhancement and successful delivery, of the Privilege Club and Student Club programs.

You will take a leading role to manage, plan and execute the Airline’s strategy for customer loyalty, across all customer segments, including Program Members, Non-Members and members of partner programmes for the Australasia and North Asia region.

Work closely with the local Digital and Marketing team in each market, and Head Office Loyalty team to strategically design an acquisition, retention and loyalty partnership strategy.

Accountabilities:

  • Develops the regional Loyalty strategy and plan for the Australasia & North Asia region (Australia, New Zealand, China, Hong Kong, Japan & South Korea.)
  • Manage Loyalty marketing activities across all digital advertising platforms and channels. Using owned, earned and paid channels, across various digital platforms.  Manage budgeting, workflows and processes for the region.
  • Execute the strategy into actionable activities and campaigns to achieve loyalty key performance targets against the following indicators: customer lifetime value, member penetration, communication engagement rate, and redemptions.
  • Develop local partnerships (across air, other travel, retail and financial services- including credit card offering, co-brand). Work with Privilege Club Loyalty Partnership to execute partnerships that will grow partner portfolio, increase revenue, offer value and complement members flying across QR network to improve member engagement.
  • Track closely the performance of each channel with the help of comprehensive dashboards and performance tracking tools, and take corrective actions as necessary to ensure targets are achieved.
  • Maintain daily interactions with Head Office stakeholders in Loyalty, Customer Insights Personalisation and Platform (CIPP). Work closely with the Head Office CIPP team to use customer data and analytical resources to personalise offering to known customers.
  • Act as the subject matter expert on Loyalty, including activities across all customer segments, Including Programme Members, Non-Members and Members of Partner Programmes. Research, monitor and report on best practices and localise products based on market needs to capitalise on key. Loyalty focused opportunities.
  • Maintain strong awareness of new and emerging digital Loyalty and Engagement platforms / tools.
Qualifications
  • Bachelor degree in marketing or a related field.
  • 5 + years’ experience within marketing, digital, and loyalty or member benefit programs.
  • Previous experience working in a Banking, Retail, Airline, Hotel or Loyalty Program would be advantageous.
  • Experience in end to end project and campaign management from concept through to implementation. Using owned, earned and paid channels, across various digital platforms.
  • Strong partnership management experience both with external partners and internal stakeholders locally and internationally.
  • Experience in a direct marketing environment, including acquisition and retention marketing within a fast-paced environment.
  • Exceptional communication skills and an ability to sell in ideas and concepts to internal and external stakeholders.
  • An eye for detail and a level of commercial acumen that enables you to business case your concepts for approval.
  • An ability to lead as well as participate in a team, combined with an ability to work autonomously.
  • Proficient in interpreting data analysis.
Fermé

Loyalty Manager (Australasia & North Asia) - Melbourne

Victoria, Australie

Temps plein, Indéfini

Date de début du contrat:

Date d'entrée en fonction (au plus tard):

Vous souhaitez découvrir quelque chose de différent ? Voir des emplois similaires