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Andaz Papagayo
Publiée
Fermé
Marketing Communications Manager
À propos du poste
Responsibilities will include, but are not limited to the following areas:
This is a Manager level, full-time, salaried position. The candidate will work in the Sales, Marketing and Events Department at the Resort in Guanacaste, Costa Rica. A remote office set-up will not be considered due to the responsibilities of this position. English and Spanish language proficiency is required. A minimum of 3 years of experience is required.
Digital/ eCommerce
• Manage social media and SEO agencies. Communicate marketing strategies, monitor campaigns and provide reporting and campaign summaries to Director of Sales & Marketing.
• Manage and update Hyatt.com and all third party websites to ensure optimized content, images and positioning. Identify opportunities for enhanced content to drive additional bookings through all sites.
• Plan and execute all web, SEO / SEM, social media and display advertising campaigns.
• Build and maintain the hotel’s social media presence. Evaluate each platform to determine proper time and financial investment level.
• Measure and report performance of all digital marketing actions. Identify trends and insights, and optimize spending and performance based on these insights.
• Evaluate emerging platforms and technologies and provide recommendations to DOSM.
Marketing.
• Develop and execute an annual marketing plan.
• Manage specific budget lines related to marketing, promotions and eCommerce. Assist Director of Sales with forecasting variance between business plan and future monthly expenses.
• Communicate various initiatives, brand guidelines, actions, events and promotions to resort team and Andaz colleagues.
• Identify collateral and marketing needs the resort and work with designer to produce documents that meet brand standards. Develop templates for use by various departments for ongoing needs.
• Write, monitor and approve copy. English and Spanish language proficiency is required.
• Approve images and identify additional digital content needs for future marketing initiatives and social platforms.
• Create and design advertising materials for digital and print media.
• Respond to requests from the Marketing and PR corporate office.
PR
• Manage PR agencies to ensure a comprehensive PR plan is developed and executed. Provide monthly summary and evaluation of agency activities and recommendation for additional initiatives or changes to actions.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries and interview requests.
• Create content for press releases, articles and presentations.
• Monitor, analyze and communicate PR results.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness.
• Manage the Andaz Salon program, including event organization, communication and monitoring results.
• Execute strategies to enhance the company’s approach to all social responsibility issues, including sustainability, governance, community involvement and charitable giving.
• Participate in social responsibility membership organizations and attend events.
• Evening and weekend journalist and social media influencer entertainment will be required.
This is a Manager level, full-time, salaried position. The candidate will work in the Sales, Marketing and Events Department at the Resort in Guanacaste, Costa Rica. A remote office set-up will not be considered due to the responsibilities of this position. English and Spanish language proficiency is required. A minimum of 3 years of experience is required.
- Département: Marketing Administration
Fermé
Marketing Communications Manager
Rinconadas 3ra Sección, San Luis Potosí, Mexique
Temps plein, Indéfini
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