Director, Brands Activation, Luxury Brands

[{{ $ctrl._job.status.name | translate}}] Director, Brands Activation, Luxury Brands
Asia/Pacif/Australia Region

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Description du poste

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

JOB SUMMARY
The Director, Brands Activation, Luxury Brands is responsible for developing strategic planning and pull-through of Luxury brand initiatives for the Luxury brands in APAC. This position partners with the respective luxury project cross functional stakeholders to ensure on-brand and on budget execution in the hotels.
The position collaborates across relevant stakeholders to ensure that the luxury team has a clear cross functional planning process minimizing duplication.
Strategic planning and integration for Luxury openings is a key focus for this role.
The brand activation role will also provide the luxury team link into the VP Planning and Strategy BMSC function.
 
SCOPE
Responsible for the management of the luxury brand plan as determined by the VP:
  • Luxury brands APAC
  • Key project facilitation and integration across APAC
  • Liaison between global and continent operations and brand management
  • Luxury openings planning
CANDIDATE PROFILE
Education and Experience
  • Hotel operations experience is strongly preferred
  • Prior Luxury brand management experience an advantage
  • Three to five years prior experience working and managing in a team hospitality environment.
  •  Partnership with global brand management is preferred
  • Good presentation and communication skills
  • Ability to handle the complexities of working with key stakeholders
  • Strong team player and ability to foster relationships and collaborate across disciplines
  • University degree preferred or qualifications in related field preferred but not essential.
CORE WORK ACTIVITIES
Managing Projects and Priorities
  • Develops with Senior Brand Directors, specific goals and plans to prioritize, organize, and accomplish work for the 2 luxury sub teams
  • Provides direction and assistance to other teams regarding projects. Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Thinks creatively and practically to develop, execute and implement new plans or programs. Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Plans, develops, implements, and evaluates the quality of the teams’ operations.
  • Provides recommendations to improve the effectiveness of processes or programs.
  • Understands and meets the needs of key stakeholders.
  • Supports achievement of performance goals, budget goals, team goals, etc.
Brand Strategy & Planning
  • Partners with key stakeholders on key opening and focus hotels within the Luxury brand portfolio to develop planning
  • Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
  • Educates/communicates consumer insights
  • Acts as an advocate of the Luxury brands in continent.
Brand Performance & Development
  • Pulls through global brand strategies while ensuring alignment to APAC and market specific objectives
  • Responsible for the effective pull-through and localization of new brand initiatives in APAC
  • Partners with AVPs and other market resources and provides regular brand updates.
  • Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives
Operations & Culture
  • Responsible with the senior directors for regular brand communication with the field and hotels.
  • Works closely with properties and (Continent Operations) CLS organization to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs.
  • Manages luxury onboarding processes and calendar for General Managers and key stakeholders                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
  • Provides opening brand support for all new hotels prior to countdown, coordinates with CLS and Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, BMSC support etc. are executed on brand. Provide guidance to hotel opening teams to ensure branded critical path document for openings and conversions are developed and maintained.
  • Manages  the process and planning for off-strategy (focus) hotels as designated by the global and continent brand teams
Style & Design
  • Partners with A&C lead to ensure brand strategy is executed in design for new builds, conversions and renovations projects, including model room reviews.
  • Provides guidance on design related aspects of experience programming (sensory experience elements, look books) and engages with  CLS/AVPs/ADOPs /hotels to execute.
Sales
  • Partners with the Continent Sales Teams as appropriate to ensure a coordinated brand and Sales approach for all brands
  • Partners with B2B teams in developing best practice luxury brand consumer events
  • Ensures priorities are aligned with the brands’ goals.  Protects and strengthens the brands’ competitive advantage by advocating for customer needs and preferences and supporting sound business decision-making for the brand.
  • Provide relevant and up-to-date brand information and education to ensure effective sales strategies and customer interaction
Growth & Development
  • In conjunction with the VP Brand, partners with Development as needed to support them in immersing prospective new owners into the brand, its strategies and positioning.
  • Works with Development Marketing team to produce toolkits and resources, conducts owner brand immersions and site visits to support development in securing on-strategy projects for the brand.
MANAGEMENT COMPETENCIES
Leadership
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
  • Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
  • Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
 Building Relationships
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  • Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
    • Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
    • Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Profil recherché

See description

Contrat
Temps plein
Lieu
Tsim Sha Tsui, Hong Kong
Département
Ventes et marketing
Début
Dès que possible

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