Public Relations and Communications Manager
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Public Relations and Communications Manager

Four Seasons

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Public Relations and Communications Manager

À propos du poste



Four Seasons Hotel and Residences at The Surf Club is seeking a Public Relations and Communications Manager. Enrich your career with an iconic brand at one of the most popular destinations in the Miami Beaches.

Join Our Team

In collaboration with the Regional Director of Public Relations and Senior Director of Marketing, the Public Relations and Communications Manager will play an integral role in the development and execution of an annual integrated plan comprised of public relations, social media, and marketing communications strategies that support the property’s business objectives. Through strategic thinking and execution, increase awareness and visibility of the Hotel and its food and beverage offerings, spa and wellness services and team, contributing to driving traffic and revenues.  

ESSENTIAL FUNCTIONS 

 Digital Marketing 

  • Manage the digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms. Design and implement innovative programs and campaigns that increase awareness of the hotel, its offerings and dynamic team. Ensure such programs align with Brand DNA and standards as well as active marketing plans and budgets, while refining programs to capitalize on unexpected opportunities or influences as they arise.
  • Actively co-manage FS proprietary websites, ensuring alignment with the hotel’s positioning and business objectives and creative storytelling.
  • Ensure up-to-date information on partner and third-party websites
  • Plays a key role in reputation management, acting as a strategic communications advisor to management by keeping track of public attitudes, developing key messages and managing potential issues and organize responses.
  • Support additional digital marketing activities as needed such as SEO/SEM, PPC, digital advertising)
  • Assists SRDPR and SRDOM with SEO, digital marketing, PPC and e-commerce (as needed) to ensure messaging and creative is aligned across all activities.
  • Track ROI and present monthly results of digital marketing efforts


Social Media 

  • Manages all property and restaurant social media channels, curating and creating relevant and engaging content, telling a story consistent with The Surf Club and Four Seasons Brand DNA and standards while increasing following and engagement.  
  • Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication 
  • Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools 
  • Pursue and coordinate social media influencer visits and utilize available programs to integrate proper User Generated Content  
  • Work closely with each department to identify and produce social media content opportunities and have presence at relative hotel and restaurant events  
  • Monitor social media conversations relevant to industry, luxury and local market 
  • Coordination of participation in Four Seasons Home Office global social media campaigns. 
  • Track social media progress and efforts 


Public Relations and Brand Management 

  • Collaborate on the creation of new and extraordinary experiences, local partnerships, media communications, maintaining media relationships, and media visits and interviews. 
  • Maintain image library and Press Room to ensure the best representation of property 
  • Attend departmental PR and marketing meetings  
  • Assist with the design and/or coordination of hotel promotions and collateral  
  • Assist with the production and coordination of photo and video shoots 
  • Assist with identifying and executing local event participation and activations that reach our local neighborhood surrounding communities 
  • Manage PR related tracking and reports and assist with highlight presentations 


 Additional Functions 

  • Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.   
  • Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.  
  • Be a brand ambassador of Four Seasons Hotel and Residences at The Surf Club at all times, both in and out of the property. 


 DESIRED KNOWLEDGE AND SKILLS 

 Education and Experience 

  • College graduate  
  • Minimum of three years of experience in social media, digital marketing, public relations and related industries, preferably within the lifestyle and hospitality industries. 


 Desired Skills and Abilities 

  • Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set 
  • Photography skills and an eye for aesthetic  
  • Attention to detail and organization 
  • Media relations experience  
  • Demonstrated knowledge of mobile, emerging and social media applications 
  • Knowledge of production methods in graphic arts and collateral 
  • Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities 
  • Ability to manage third-party agencies, partners, and vendors 
  • Computer savvy with Microsoft Office and various design programs 


About Four Seasons Hotel and Residences at The Surf Club

From the moment it first opened its doors on New Year’s Eve 1930, The Surf Club has hosted history, quickly becoming a gathering place for exceptional figures of the past century, including Frank Sinatra, Dean Martin, Elizabeth Taylor, Winston Churchill, and more. It is here that you will find Four Seasons Hotel and Residences at The Surf Club, an oceanfront destination nestled within the North Miami Beaches. With a rich narrative and quiet drama, every design detail and experience, including the new Lido Restaurant at The Surf Club, The Champagne Bar and world-class Spa, evoke a sense of the past, a feeling of the present, and a hint of the future.

About Four Seasons Hotels & Resorts

Four Seasons has been on FORTUNE magazine’s ‘100 Best Companies to Work For’ every year since 1998... Come and find out why! Currently operating 119 hotels and resorts, and 44 residential properties in major city centres and resort destinations in 47 countries, and with more than 50 projects under planning or development, Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. The deeply instilled Four Seasons culture is personified by its employees – people who share a single focus and are inspired to offer great service.

What to Expect

Competitive Salary & Wages

Medical, Dental and Vision insurance

401(k) Retirement Plan

Complimentary Parking

Paid Time Off and Holiday Pay

Excellent Training and Development opportunities

Complimentary Accommodation at other Four Seasons Hotels and Resorts

Complimentary Dry Cleaning for Employee Uniforms

Complimentary Employee Meals

… and so much more!

Candidates must have valid work authorization for the U.S.

Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.

Learn more about what it is like to work at Four Seasons, visit us:

http://jobs.fourseasons.com

https://www.linkedin.com/company/four-seasons-hotels-and-resorts

https://www.facebook.com/FourSeasonsJobs

https://twitter.com/FourSeasonsJobs

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
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Public Relations and Communications Manager

Miami Beach, FL, États-Unis

Temps plein, Indéfini

Date de début du contrat:

Date d'entrée en fonction (au plus tard):

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