Ce poste n'est plus disponible, mais il y a plus de offres d'emploi
Richemont
Publiée
Fermé
Communications & Publicity Assistant Manager
À propos du poste
The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.
JOB TITLE Communications & Publicity Assistant Manager
REPORTING TO Communications & Publicity Manager
LOCATION Shanghai
JOB DESCRIPTION
To manage, develop & implement full integrated communications plan for Cartier Jewelry/ Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms
MAIN PURPOSE
Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry/ Accessories/Seasonal, across all media, including but not limited to Print, OOH, Digital, Search, Social, ePR, garnering & implementing Press support.
To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption
Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution.
…………………………………………………………………………………………………………….
KEY RESPONSIBILITIES
Key responsibility 1 – Develop and manage media and publicity strategies and action plans on given projects
- Oversee the given projects planning across all Paid, Own, Earn platforms
- Liaise and validate all media plan, actions plans and creative layouts with HQ Communications team as well as media, PR/ePR & creative/digital agencies
- Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions
- Ensure quality and premium outputs in all campaign as per Cartier’s guidelines to maintain and enhance Cartier as the luxury reference
- Responsible for overseeing given project performance, results & KPIs
- Ensure an updated record of media & publicity spending of given project
Key responsibility 2 – Overall management of digital media buying & performance
- Key digital media spending holder, working with the teams to ensure an updated record of spending in each channel & placement
- Data analysis incl. display, social, search, e-business, GA, data transparency etc, to provide key insights & learnings to the team
- Responsible for finding new digital touch-points and keeping Cartier’s digital leadership across all platforms
- Responsible for consolidating digital performance including display, search, website etc…
Key responsibility 3 – Overall management of OOH Plan & budget
- Working with the team to ensure an updated record of spending in each OOH placement
- Oversee annual OOH planning and negotiations of all locations according to HQ guideline and top management request
- Lead team on daily OOH advertising operation, including location validation, visual update, OOH quality maintenance, contract renew, payment follow-up, etc.
- Lead team to manage the working quality and relationship of OOH landlords and production vendors
Key responsibility 4 – Agency management
- Lead contact for all Cartier China OOH Vendors
- Manage day-to-day working relationship with media agency, PR agency, creative agencies, production house
- Manage PR & Media agency briefings, media selection, annual/campaigns KPI, work flow, third-party tracking and maintain a constructive relationship
- Manage Creative Agency on display ad adaptation, new ideas and work flow efficiency
…………………………………………………………………………………………………………….
DIMENSION:
Headcount supervised: 1
Internal contacts:
Strong functional line of reporting with Communication & Publicity Manager
Work closely with Corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams
- Département: Communication
Fermé
Communications & Publicity Assistant Manager
Temps plein, Indéfini
Date de début du contrat:
Date d'entrée en fonction (au plus tard):