À propos de vous
Key Responsibilities & Accountabilities
Develop and execute the AMER event marketing plan in conjunction with the AMER marketing team and the wider AMER and marketing organization. Plan, develop, deliver events and webinar series include post event analysis and event performance monitoringPlan and execute the AMER partnerships marketing plan in conjunction with the global partnership marketing manager, the AMER marketing team and the wider partnerships and marketing organization Plan and deliver scalable partnerships lead generation and event campaigns Forecast, track and optimize program performance Develop and manage the sub-regional marketing plan for Spanish LATAM Be the company’s marketing go to person for the LATAM region, collaborate closely with the sales leadership and sales teams of this region to seek buy-in for the marketing strategy, the marketing plan and the detail activities Assist the other members of the AMER marketing team in developing, executing and optimizing their functional plans for the LATAM region (e.g. SEM, Paid Social etc) Assist the PR & comms manager with implementation of a PR strategy and program for LATAM; leverage social media in campaign planning and execution Assist with recruitment of client references for video productions, case studies and press interviews in LATAM Track and optimize funnel performance and ROI for all marketing in LATAM Excel in use of the company’s marketing automation and other toolsTravel required Knowledge & Experience At least 2 years’ experience in B2B field marketing for enterprise technology or SaaS companies; experience working within the travel technology industry a plusSolid experience with Marketing Automation and CRM tools requiredSolid understanding of the sales and marketing funnel, conversion performance and how marketing contributes to revenueExperience with other marketing tools such as web analytics, content management tools, etc…Experience with campaign and content localizationGood English and native Spanish language and writing skills;Exposure to AMER markets and working across multiple geographies/ timezones with different cultures also a plus Minimum Required Qualifications Bachelor’s degree in Marketing, Advertising, or related experience Core Competencies Hard working, goal-oriented, commercially minded and with a high level of energy and enthusiasm; able to operate efficiently, effectively and professionally within a fast paced, dynamic and results driven business environmentMotivated team player with successful project management and multi-tasking skills;Self-starter, able to reach out within the marketing department and across to other departments to progress projects, train and secure buy inAble to demonstrate a positive and collaborative attitude, committed to working as part of a team and going above and beyond to deliver agreed goalsStrong project management / organizational skills; comfortable with numbers; excellent attention to detail; “Hands-on” professional with performance history of high-quality on-time implementationIn an ever-changing environment flexibility, resourcefulness, and strategic influencing are essentialOutstanding oral, written, presentation and overall communication skillsAbility to build and maintain relationships with colleagues in other departments and time zones, with suppliers, customers and partners Technical & Other Skills Advanced proficiency with Google applications and Microsoft Office applications for MACAdvanced proficiency with Marketo / similar marketing automation toolsAdvanced proficiency with webinar hosting platforms such as Gotowebinar Proficiency / familiarity with Asana and other marketing tools such as web content management, digital analytics etc a plus