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Walt Disney International
Publiée
Fermé
Senior Manager, Digital Marketing
À propos du poste
The Senior Manager, Digital Marketing is responsible for developing and implementing strategy for Digital and Social media marketing.
He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Digital marketing and Social media, and that the activities on the roadmap and plan are implemented on time and within budget.
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Responsibilities
He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Digital marketing and Social media, and that the activities on the roadmap and plan are implemented on time and within budget.
#LI-LIC
Responsibilities
- Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
- Liaise with franchise marketing team to further develop and plan digital strategies for key franchises.
- Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
- Content development and management – creation of new China-specific content and adaptation of relevant Global content for digital product and social media.
- Manage all digital content calendar for internet, digital marketing and social media.
- Spearhead all social media marketing initiatives and create a framework that can be scaled and repeated.
- Manage digital agencies to support programs, campaigns and community management.
- Identify and negotiate partnerships for co-branded campaigns.
- Grow new digital platforms in mobile and social applications.
- Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
- Responsible for digital reporting/tracking and analysis.
- Manage digital budget and able to prioritize projects to meet team objectives.
- 8-10 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
- Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
- Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
- Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
- Experience in effective consumer communication including creative strategy and messaging
- Strong analytic skills
- Strong leadership, creativity & innovation, and priority-setting
- Negotiation and partner management skills
- Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
- Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
- Strong, cross-functional leadership skills, including experience managing complex projects and integrating new initiatives across an organization
- Excellent written and oral communication skills and negotiation skills – particularly within large organizations
- Self-motivated, results-driven with excellent attention to detail
- Leadership and team management experience
- Must be a strong team player
- Département: Ventes et marketing Marketing Digital
Fermé
Senior Manager, Digital Marketing
Temps plein, Indéfini
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