The Box Appeal Wins Philanthropic Award At World Travel Market
The Box Appeal Wins Philanthropic Award At World Travel Market
(6 November 2013)
The Box Appeal, the Middle East’s annual charity campaign which aims to help those in need through the giving of essential everyday items,has been awarded the‘Founding or Developing Philanthropy or Charity Projects’ title, at the World Travel Market Global Awards ceremony, which took place in London, on 4th November.
Creators of The Box Appeal, members of the Rezidor Hotel Group; Radisson Blu and Park Inn by Radisson hotels,provided organisers with a submission detailing critical information about the campaign, including achievements to date, impacts on the local communities, and the importance of the initiative to the Rezidor Hotel Group.
Head of Marketing & Communications for World Travel Market, Micaela Juarez, and TTN Middle East Publishing Director, Kim Thomson, presented the award toYigitSezgin,Global Sales and Marketing Director for the Rezidor Hotel Group, together with the founding members of The Box Appeal initiative;Biya Levy of the Radisson Blu Residence Dubai Marina, and Nicholas Fernandez, of the Radisson Blu Hotel Dubai Media City.
“We are proud to accept this prestigious award, in recognition of the work of The Box Appeal over the past 12 months, and must in turn thank all of our local charity partners, sponsors, and members of the public who have got involved with the project to kindly and generously work to better the lives of those in need. We are looking forward to the initiative returning in 2014 evenbigger and better in 2014, and hope widen the reach of the good work,” said YigitSezgin,Global Sales and Marketing Director for the Rezidor Hotel Group.
Now in its sixth year of operations, The Box Appeal was held from 1st September to 31st October, in Jordan, Lebanon, the UAE, Egypt, Bahrain, Qatar and Oman – totaling 15participatingRadisson Blu, Radisson Royal, and Park Inn by Radisson hotels.The Box Appeal asks people to give back to those who need it most, by filling a provided box with a ‘shopping list’ of everyday items, which are then distributed, in conjunction with locally-based charities, to those in need of support.
Radisson Blu, Radisson Royal, and Park Inn Hotels are members of the Carlson Rezidor Hotel Group, whichis one of the first international hotel groups to implement a companywide initiative focusing on health and safety for guests and employees, on respect for social and ethical issues within the company, and on a reduced negative impact on the environment.
To find out more about The Box Appeal 2013 campaign activity, please visit www.facebook.com/theboxappe
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