Peru On The Menu: How COYA Carved Out The Latest High-End Dining Niche Worldwide

Adam Bel Hadj, Coya’s Director of Restaurants, recently sat down with hosco.tv to discuss the group’s origins and concept, what makes it different and where it’s heading next. Coya started as a business decision, according to Bel Hadj, a veteran of the high-end hospitality world. He and the group’s founders recognized South America’s infinite potential as an unexploited market in high-end dining. After traveling the continent and asking chefs for intimate access to their kitchens and menus, the Coya concept was born: A fully South American experience in a cosmopolitan location, complete with Peruvian-inspired cuisine, Latin American drinks and a membership concept for those looking for an alternative to the nightclub scene. The group’s flagship location in London had instant success, and there are now Coya restaurants in Miami and Dubai, with three more set to open in the next 24 months. Curious to find out more about what makes Coya restaurants so hot today? Watch the full video.