Trova Corsi nel Settore Alberghiero e Turistico

Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices. Since value in the hospitality industry is clearly co-created by the customer and the company itself, it’s evident that company must be able to capture customers’ expectations and translate them to strategies and tactics. To be able to achieve these goals, it is essential to understand how teams can align themselves throughout the organization. While there is a focus on hotels, this course is also relevant to the other sectors of the hospitality food and beverage sector, events, rentals, etc. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Hotel asset management requires a holistic overview and understanding of the complete hotel business – it is one of the few disciplines which requires both strategic thinking and analytical application. Thus, this course will enable you to develop a strong strategic perspective on what is needed to enhance value for the owner. This practical hotel industry course uses real life experiences and examples to provide an understanding of hotel asset management and the various contracts and hotel business models employed to improve performance and thus increase value. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

The course examines how design can transform the experience and value of services, making them compelling to users, as well as attractive and profitable for the organizations that deliver them. It educates students in customer-centric design thinking and in the very latest techniques and tools of Service Design. Students learn how to design service processes in order to create servicescapes that enhance the overall guest experience. The participants are expected to watch all the video content of the course instructors under each module, read the coursebook and then take the quiz. The quiz can be taken 3 times and we recommend that participants watch the videos and read the course book until they feel they master the topic.

One out of 10 employees globally is found in hospitality and tourism. Will you be one of them? This is an introductory set of courses to the vast field of hospitality and tourism. This set of 5 high-quality courses takes the participant to a new level in understanding the business logic and working structure of hospitality and tourism, as a people business, experience business, and a business area developing fast during the years to come. This course package aims to develop a wide perspective on modern hospitality and tourism as a multi-form industry and the issues affecting it. Lessons included will explain the central concepts and definitions used in the respective business areas. Course overview This course package gives you an extensive overview of the multitude of modern hospitality and tourism business. We offer you five independent courses on key topics of the industry. The course package enables you access to the five following courses: 1. Travel & Tourism Business 2. Accommodation Business 3. Food & Beverage Management 4. Culinary Management 5. Accounting and Managing Numbers + a free bonus e-book glossary: ‘The language of Hospitality & Tourism’ to help you to get started with the terminology.

In this course, the participant will review the accommodation business environment, its structure and various business models and concepts. The participant will be introduced to the rooms division department, career paths, and job descriptions in hotels. The participant will learn about the mindset and characteristics of the modern guest, and how to provide a tailored and responsible guest experience. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. Each quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they mastered the topic.

The Master in Hospitality Management is ideal not only for career changers who wish to break into the hospitality industry but also for career climbers who are already in the field and wish to fast-track their professional careers.. The program aims to provide you with the skills and techniques required to become a successful hospitality leader.

This course offers the opportunity to learn about the mechanics of the hotel development process, from evaluating hotel sites to negotiating commercial contract terms. You will learn how to undertake a market feasibility plan using industry best practices, in order to provide the best possible solution for a hotel project. This course will demystify the timeframes, complexity, and players in the development process, so that you can engage into conversations with stakeholders with confidence that you understand the shared language, common terms, metrics, analysis and strategies employed. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

This Hotel Management programme is particularly suitable for hospitable students with entrepreneurial flair, commercial insight, and an international focus. To help you succeed in this Hospitality Industry, we pay considerable attention to management skills, communication, and other essential professional qualities.

Are you dreaming to be a hotel manager? Are you a communicative kind of person? Then our study programme fits you like a glove. After graduation, you will be responsible for the smooth running of international hotels after graduation in this diversified job.

The Master in Hotel Management, taught in association with the Polytechnic Institute of Leiria, aims to provide a strategic and global vision of a manager for the development of skills for professional practice in international hotel groups