Head of Marketing W&FJ - Regional
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Head of Marketing W&FJ - Regional

Chanel

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Chiusa

Head of Marketing W&FJ - Regional

Cosa comprende il lavoro



WFJ Regional Head of Marketing 

Location: London Headquarters, UK 

Reports to: WFJ Regional Director 

Contract: Full-time and permanent position. 

Your role @Chanel: 

CHANEL is one of the most well-established Maison of the luxury landscape around the globe. Gabrielle Chanel designed and created her unique jewellery collection, which she named 'Bijoux de Diamants' in 1932. Today, the Watch & Fine Jewellery division has grown and entered the world of luxury key players in the industry with a full range of iconic collections in both Jewellery and Watchmaking. 

As part of the Watch & Fine Jewellery division, you will report to the Regional W&FJ Director taking care of the UK Region, whist managing and leading a team of 3. 

What impact you can create at Chanel:  

Contribute to W&FJ brand equity in the region setting up a clear vision of the short term and mid-term strategy according to the global strategy and local context. 

Building desire within Watches & Fine Jewellery, you will actively support the commercial teams, ensuring a clear strategy to help build their client portfolios, close sales & recruit. You will support them with inspiring events and implement digital solutions to ease their work. Boost the business sales and gain market share within the region. 

Strategic Thinking 

  • Lead yearly strategic plan & implement the 3 Year vision 

  • Consolidate advertising & promotion budget, optimise the global guidelines locally 

  • Challenge media & PR yearly plans locally to grow on volumes and penetrate the local markets  

  • Develop basic marketing activities in the region from product launches, client treatments and events (UK, Canada) 



High-End Growth (In collaboration with the W&FJ Director)  

  • Establish a client centric strategy to increase turnover in High Jewellery 

  • Deploy local events from large scale outdoor exhibitions to exclusive experience in boutique 



Digital Transformation 

  • Implement e-commercial services 

  • Tailor aspirational moments and digitalise the in-store experience 

  • Enhance the 173 New Bond Street Flagship, make it more visible in London and support an increasing traffic 



Client Development 

  • Set up the yearly CRM activities 

  • Engage e-projects to further develop the division 

  • Support to commercial team to better know their clients 



Operational Marketing  

  • Coordinate marketing tools from product launches to monthly analysis 

  • Roll out the visual merchandising plan in the UK in line with Global guidelines 



Learning & Engagement 

  • Build training plan for the W&FJ commercial team 

  • Onboard Fashion network through a yearly 360° program 



What you will bring to the role:  

  • 7+ years’ experience within Marketing, preferably retail  

  • An approachable, client-orientated mindset 

  • Exemplary organisation and coordination skills 

  • Ability to work methodically, involving all keys stakeholders of the division 

  • Work hand-by-hand with Fashion and F&B counterparts 

  • Respectful of budget constrains 

  • Demonstration of being a team-player 

  • Proactive, self-motivated with a problem-solving mindset 

  • Driven and inquisitive, seeking out industry insights and gathering of ideas  

  • Forward thinking, with the ability to make valuable proposals for constant improvement  

  • Strong awareness of brand culture  

  • Analytical mindset with good attention to detail  



What you would gain from this experience:  

  • The opportunity to work on a regional position, understanding very different client mindsets 

  • Participation in budget meetings, strategic plan construction and interaction with all divisions 

  • A wide scope that will reinforce your marketing skills and abilities 



At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. 

Chiusa

Head of Marketing W&FJ - Regional

London, Regno Unito

A tempo completo, A tempo indeterminato

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