Specialist, Growth Marketing
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Specialist, Growth Marketing

Chanel

Pubblicata

Chiusa

Specialist, Growth Marketing

Cosa comprende il lavoro



MISSION:

This role will develop and execute programs to drive traffic and revenue by managing the Affiliate program, while supporting and optimizing key growth channels within Search and Social. This person will be responsible for iterative testing of traffic channels to maximize efforts and results for chanel.com. He/she will partner closely with Marketing, Media, PR, Tech and Creative.

ACCOUNTABILITIES:

  • Responsible for management of Affiliate program which include but not limited to development of calendar strategy and campaign roll-out to support business objectives, while partnering with PR, Media, and Marketing  

  • Manage Affiliate vendors and partners to grow and optimize publishers

  • SEO across all divisions and work closely with the agency and cross-functional teams including Site Merchandising, Tech, Creative, and Global counterparts for on-going optimizations

  • Monitor and report SEO performance as well keeping organization aware of activities causing variances

  • Liaise and partner closely with Media on paid channels and key growth programs

  • Drive analysis on channel and campaign performance to better understand synergies and areas of improvement

  • Support with on-going and ad-hoc traffic reporting including but not limited to attribution, ROI, and projections 

  • Local and Global campaign orchestration management

  • Conduct industry research, competitive landscape information, new tools and digital developments



POSITION REQUIREMENTS:

  • 2-4 years relevant experience

  • Knowledge and experience within respective digital marketing channels

  • Possess curiosity, growth-mindset and creative problem-solving skills

  • Detail-oriented and process driven

  • Analytical skills with specific expertise in Google Analytics 

  • Highly collaborative and flexible/adaptable to different environments and ways of working

  • Experienced communication and presentation skills



Chiusa

Specialist, Growth Marketing

New York, NY, Stati Uniti

A tempo completo, A tempo indeterminato

Data di inizio:

Ultima data di inizio:

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