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Head of Brand & Experience – LEGOLAND

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Head of Brand & Experience – LEGOLAND
Merlin Entertainments


Descrizione del lavoro

Head of Brand & Experience – LEGOLAND 
Location: County Hall, London

Applications Close:   08 October 2021

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles.

In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

The Role…

We are looking for a Head of Brand & Experience to join our Global LEGOLAND Brand team, responsible for driving business and brand growth through a brand strategy & communications & event plan.

Your ideas will be compelling and brand relevant driving consumers to visit a LEGOLAND Discovery Centre, driving consumer satisfaction KPIs and an increase in our guest numbers!

You’ll be a determined leader with a passion for LEGO and an understanding of what children want from our attractions, You will become the key counsel on the LEGOLAND Discovery Centre experience from product development (alongside our amazing Merlin Magic Making product experience team).

Developing and managing the brand identity, guidelines and brand cornerstones will be with you in this exciting role as you become the Brand Ambassador for LEGOLAND Discovery Centre.

Creativity is at the forefront of this role as we will be looking for you to be an expert in creating compelling LEGOLAND Discovery Centre consumer events resulting in us exceeding our satisfaction KPIS!

About You…

  • You will have substantial brand management experience, preferably in a global role.
  • Passionate about delivering a world class brand experience, you will naturally have a love for LEGO!
  • You will be experienced in influencing & persuading stakeholders in a matrix organisation.
  • We’d love to hear about your experience of identifying brand issues & opportunities to manage and develop brand identity, guidelines and communications.
  • Experience of developing briefs, managing agencies and external partners and implementing resulting actions to time and to budget is a must.
  • You will be skilled in analysing data and research to uncover and test insight.
  • Previous experience in a regional or global role would be preferable.

The Perks…

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here).  Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.

Everyone Matters at Merlin.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at and one of the team will get back to you as soon as possible.


Tipo di lavoro
A tempo completo
London, United Kingdom
Commerciale e Marketing
Comincia tra
Il prima possibile
Durata del contratto
A tempo indeterminato

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