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Radisson Hotel Group - Corporate Office

Pubblicata 3 mesi fa

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Director B2C Marketing, EMEA

Cosa comprende il lavoro

This role can be located in Brussels, Paris or Madrid.

The B2C Marketing Director at RHG plays an active role in defining the marketing strategies for Radisson Hotel Group and is in charge of their implementation, overlooking all aspect of Consumer Marketing and Partnership activations for EMEA as well as providing strategic support and guidance to all Area Marketing Heads.

She / he is responsible to drive RHG awareness and consideration within the B2C segment across EMEA with aim to secure and grow conversion on RHG owned booking channels / tools.

They as an orchestrator between other disciplines involved in the definition and delivery of our key messages and campaigns aiming at activating our consumers across all our channels and segments ensuring the plans are coordinated with sales.

In this role, and in collaboration with the Marketing Head and other Directors, she / he helps recommending best allocation of available funds per disciplines and areas to achieve our business goals and ensures the regular follow up of the budget allocation and spending.

The B2C Marketing Director supports the Head of Marketing EMEA in providing the organization with accurate customer and competitive intelligence at key segment level to support all commercial strategic decision including Sales, Offer & Promotion and Communication at EMEA level. She / he secures a competitive intelligence and informs back the team of any relevant trends arising.

In this role, the B2C Marketing Director will need to demonstrate a positive energy and strategic and leadership capabilities to drive and update the EMEA integrated calendar and push synergies across all disciplines and areas securing perfect execution and timelines respect.

Some of the Key Responsibilities include:

Actively participates in defining and aligning the Marketing & Communication Strategies across all areas and channels in EMEA for B2C.
Transfers the Marketing strategy to concrete operational plans, campaign and activation calendar cross area and disciplines at B2C level.
Overlooks all aspects of RHG marketing initiatives including content creation, campaigns, brand marketing/positioning communication, consumer marketing, digital marketing, brand partnerships, with a strong focus on Campaigns and Partnership.
Participates in positioning RHG among one of the top 3 hotel brands in ROW showcasing its main USPs and highlighting competitive advantages.
Gives input to RHG’s an Social Media strategy leveraging relevant influencers focusing on our lifestyle brands, brand ambassadorship, inspiring photoshoots, content takeovers, demos, expert panels, etc.
Collaborates with PR and SoMe director to foster the development and execution of a dynamic and creative PR strategy to amplify RHG core brand awareness, consideration, and engagement with extra focus on positioning Radisson Collection in the luxury sector.
Lead the strategic definition and development of a partnership and promotion activation practice aiming at amplifying RHG key messages and positioning with relevant brands and activating new relevant audiences to engage with RHG.
Manages department budget, ensuring that costs and departmental inventory is controlled, and that target productivity and performance levels are attained.
Build and maintain effective working relationships with all key stakeholders and partners both internal and external ensuring all communications/activities are controlled and undertaken in a timely manner.
Review and scrutinize the business performance, providing recommendations that will drive financial performance, including working with internal and external partners on adhoc projects.

Some of the skills we value for this position:

10+ years of experience in reputed marketing Travel/Leisure/Entertainment/Consumer companies/Upper mid scale companies
Proven experience in strategic marketing position with similar roles
Experience in brand building and activation.
Experience with media, proven success in product launches.
Experience in partnership and media promotion
Digitally savvy.
High exposure to technological environments where the e-commerce plays a vital role in the strategy deployment
Solid experience in management
Positive energy and capacity to motivate
Fluent in English. Spanish is a plus
Strong leadership, capacity to influence and manage stakeholders.
Strategic vision, capacity to anticipate trends.
Analytical thinking and financial rigor.
Success driven, high ambition.
Project management skills.
Transversal collaboration with Sales, Revenue, Finance and operations.
Capacity to contribute to build the company strategy together with the Executive Committee team.

Required skills: Marketing

Discussed at venue
Dipartimento: Commerciale

Su di te

Lingua richiesta: Inglese. Francese è un plus

L'azienda

Now rebranded Radisson Hotel Group, we recognize that we currently have different cultures in the three areas of the world. These differences are due to our historical business models, ownership, and even distinct hotel brand portfolios.

For us to successfully ensure “Every Moment Matters” for our guests, owners and talent, all global team members need to align to create a customer-focused culture to deliver that brand promise. A culture that empowers everyone to ensure a consistent experience for every guest at every property and workplace around the globe.

Believing in our Every Moment Matters promise means that we believe every moment is an opportunity for our global team members—to serve, to improve, to have fun, to make an impression, to go above and beyond, to learn, to stretch and grow, to innovate.

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