https://www.linkedin.com/in/alexmassari/
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Chi sono
I follow the passion of working on hotel business, management and sales with important goals.
In the last experience, I joined them to renovate the brand according to top management and Relais & Chateaux values, transforming the operation asset, renovating sales & marketing activities for domestic and foreign markets, strategic plans and reaching the goals and expectation of ownership.
Esperienza
11 anni e 5 mesi
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General Manager
Hotel Plaza e de Russie (Relais & Chateaux) - Viareggio, Italy
Managementgiugno 2023 - Presente · 10 mesiHotel Plaza e de Russie Relais & Chateaux is a true historic residence in the heart of Versilia, an 1871 Art Nouveau jewel. Inside, it houses 42 rooms and 2 Penthouses, the gourmet restaurant "Lunasia" - 1* Michelin. Located in the center of Viareggio, centrally and strategically located on the characteristic Lungomare and only 40 meters from the beach, with a new 5-star look. Inside, it houses 42 rooms and 2 Penthouses with breathtaking views of the Promenade and the Tyrrhenian Sea, the gourmet restaurant "Lunasia" - 1* Michelin, completely renovated in contemporary style and with the latest technology. The hotel is part of the Soft Living Places group. Affiliations: - Virtuoso - SELECT Hotels & Resorts - Signature
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Senior Sales Manager
Faloria Mountain Spa Resort - Cortina d'Ampezzo, Italy
Commercialeaprile 2023 - maggio 2023 · 2 mesiFaloria Mountain SPA Resort is located in Cortina d’Ampezzo between Mount Faloria and the legendary 1956 Olympic ski trampoline. The project, designed by Flaviano Capriotti Architetti, is inspired to the alpine context with references to the natural environments of the area. The atmosphere is “Nordic”, elegant and essential, and at the same time relaxed and comfortable. Technology and practicality merge in a familiar and hospitable environment, as in the best Italian style hospitality tradition. Hotel of #52 rooms and suites in the Dolomites, SPA of 1.000+ sqm, heated semi-Olympic pool and meeting room. PARTNERSHIP: - SELECT Hotels & Resorts Program - XO Private
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Hotel Director
Locanda Don Serafino (Relais & Châteaux) - Ragusa, Italy
Managementottobre 2017 - febbraio 2023 · 5 anni e 5 mesiHistoric boutique hotel with Michelin starred restaurant From September 2017 member of Relais & Châteaux with hotel and restaurant. - Business development for hotel and restaurant - Event & Group Manager - Representative person with Relais & Châteaux HQ - HR & Recruiting management - Yield & Revenue management
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Sales Manager
Locanda Don Serafino (Relais & Châteaux) - Ragusa, Italy
Commercialedicembre 2015 - settembre 2017 · 1 anno e 10 mesiHistoric boutique hotel with Michelin starred restaurant in Ragusa Ibla, Sicily. In charge as business developer to improve the activities of brand, strategies and web contacts, sales & marketing. Social media manager and PR manager.
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Managing Director
Villa Boscarino - Ragusa, Italy
Managementfebbraio 2015 - settembre 2017 · 2 anni e 8 mesiIn charge of pre-opening, start up and positioning the hotel in the travel worldwide scenario through: - Business development - Sales & Marketing activities - Social media e web marketing strategies - Brand reputation - Digital PR - HR management *2017 - Review score 9.0 on Booking.com at the end of cooperation * 2017 - Certificate of excellence by Tripadvisor * 2016 - Luxury Travel Guide award: "Luxury Business Hotel the Year – Sicily" at European Award 2017 * 2015 - Vanity Fair Italy: Nominee Villa Boscarino among Best New Hotel of 2015 * 2015 - Luxury Travel Guide award: "Luxury New Hotel of the Year" for 2016
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Marketing Executive
Palazzo Avino - Ravello, Italy
Marketingmaggio 2015 - ottobre 2015 · 6 mesi[Fixed Contract] Hotel *****L included in a collection of "Preferred Hotels & Resorts" In coordination with the Managing Director manage the digital brand identity and the official social media: - Management and weekly planning of all Social Media Activities/Publications (Facebook, Instagram, Twitter) - Providing content for the above through pictures, researches on local activities and attractions - Management of all aspects related to Tripadvisor including responses to guests comments or general enquiries - Constant Check and update of Hotel contact database (TA, TO, guests contacts) - Constant Check and update of Hotel Press Release Materials from various sources - Constant Check and update of Hotel website AWARDS #32 "Top 100 Hotels & Resorts in the world: Readers’Choice Awards 2014" of Condé Nast Traveller #3 "Top 25 Hotels in Europe: Readers' Choice Awards 2014" of Condé Nast Traveller
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Sales & Marketing Director
Eremo della Giubiliana - Ragusa, Italy
Managementnovembre 2011 - marzo 2012 · 5 mesi5* Luxury hotel located in the countryside with private airfields and cottages. The role was in charge of: - Revenue management - Increasing of ADR and occupancy - Creation of targeted commercial offers through unconventional channels - Social Media Management - B2B & B2C business development - According to the ownership the short-term re-branding and start-up of hotel restaurant “Don Eusebio”
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Administrative Manager
Don Serafino 1953 - Saint Julian's, Malta
Account Managementluglio 2011 - ottobre 2011 · 4 mesiItalian restaurant at Dragonara Casino. Start-up and re-branding management of the restaurant because of previous management and the following tasks: - Accounting & Social Media Management - HR management - Monthly progress report - Cooperation with Restaurant Manager - Relationship management with domestic and international suppliers - Sales contact for DMC, hotels and partners
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Assistant Manager
Eremo della Giubiliana - Ragusa, Italy
Assistente di direzionedicembre 2009 - giugno 2011 · 1 anno e 7 mesi5* Luxury hotel located in the countryside with private airfields and cottages. The experience provided the following tasks: - Booking and CRS management - B2B relationship - Conciergerie and welcoming - Social Media Management
Formazione
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Master in Hotel Management
Università Europea del Turismo - Rome, Italy
novembre 2013 - aprile 2014 -
Technician of Tourist Services
Hospitality School Principi Grimaldi - Modica, Italy
settembre 2000 - giugno 2005
Lingue
4 lingue
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Italiano
Conoscenza madrelingua o bilingue
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Inglese
Conoscenza professionale completa
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Francese
Conoscenza professionale
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Spagnolo
Conoscenza di base
Dati personali
Nazionalità
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Italiano
Competenze
5 competenze
- hotel opening
- hotel sales
- Luxury hotel
- Marketing
- Webmarketing
Altre informazioni
2 informazioni condivise
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Web Marketing Management
U.E.T. Italia - Scuola Universitaria Europea per il Turismo
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