Alex Massari

Alex Massari

General Manager presso Hotel Plaza e de Russie (Relais & Chateaux)
Vive a Viareggio, Italy

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Chi sono

I follow the passion of working on hotel business, management and sales with important goals.

In the last experience, I joined them to renovate the brand according to top management and Relais & Chateaux values, transforming the operation asset, renovating sales & marketing activities for domestic and foreign markets, strategic plans and reaching the goals and expectation of ownership.

Esperienza

11 anni e 5 mesi

  • General Manager

    Hotel Plaza e de Russie (Relais & Chateaux) - Viareggio, Italy

    Management
    giugno 2023 - Presente · 10 mesi

    Hotel Plaza e de Russie Relais & Chateaux is a true historic residence in the heart of Versilia, an 1871 Art Nouveau jewel. Inside, it houses 42 rooms and 2 Penthouses, the gourmet restaurant "Lunasia" - 1* Michelin. Located in the center of Viareggio, centrally and strategically located on the characteristic Lungomare and only 40 meters from the beach, with a new 5-star look. Inside, it houses 42 rooms and 2 Penthouses with breathtaking views of the Promenade and the Tyrrhenian Sea, the gourmet restaurant "Lunasia" - 1* Michelin, completely renovated in contemporary style and with the latest technology. The hotel is part of the Soft Living Places group. Affiliations: - Virtuoso - SELECT Hotels & Resorts - Signature

  • Senior Sales Manager

    Faloria Mountain Spa Resort - Cortina d'Ampezzo, Italy

    Commerciale
    aprile 2023 - maggio 2023 · 2 mesi

    Faloria Mountain SPA Resort is located in Cortina d’Ampezzo between Mount Faloria and the legendary 1956 Olympic ski trampoline. The project, designed by Flaviano Capriotti Architetti, is inspired to the alpine context with references to the natural environments of the area. The atmosphere is “Nordic”, elegant and essential, and at the same time relaxed and comfortable. Technology and practicality merge in a familiar and hospitable environment, as in the best Italian style hospitality tradition. Hotel of #52 rooms and suites in the Dolomites, SPA of 1.000+ sqm, heated semi-Olympic pool and meeting room. PARTNERSHIP: - SELECT Hotels & Resorts Program - XO Private

  • Hotel Director

    Locanda Don Serafino (Relais & Châteaux) - Ragusa, Italy

    Management
    ottobre 2017 - febbraio 2023 · 5 anni e 5 mesi

    Historic boutique hotel with Michelin starred restaurant From September 2017 member of Relais & Châteaux with hotel and restaurant. - Business development for hotel and restaurant - Event & Group Manager - Representative person with Relais & Châteaux HQ - HR & Recruiting management - Yield & Revenue management

  • Sales Manager

    Locanda Don Serafino (Relais & Châteaux) - Ragusa, Italy

    Commerciale
    dicembre 2015 - settembre 2017 · 1 anno e 10 mesi

    Historic boutique hotel with Michelin starred restaurant in Ragusa Ibla, Sicily. In charge as business developer to improve the activities of brand, strategies and web contacts, sales & marketing. Social media manager and PR manager.

  • Managing Director

    Villa Boscarino - Ragusa, Italy

    Management
    febbraio 2015 - settembre 2017 · 2 anni e 8 mesi

    In charge of pre-opening, start up and positioning the hotel in the travel worldwide scenario through: - Business development - Sales & Marketing activities - Social media e web marketing strategies - Brand reputation - Digital PR - HR management *2017 - Review score 9.0 on Booking.com at the end of cooperation * 2017 - Certificate of excellence by Tripadvisor * 2016 - Luxury Travel Guide award: "Luxury Business Hotel the Year – Sicily" at European Award 2017 * 2015 - Vanity Fair Italy: Nominee Villa Boscarino among Best New Hotel of 2015 * 2015 - Luxury Travel Guide award: "Luxury New Hotel of the Year" for 2016

  • Marketing Executive

    Palazzo Avino - Ravello, Italy

    Marketing
    maggio 2015 - ottobre 2015 · 6 mesi

    [Fixed Contract] Hotel *****L included in a collection of "Preferred Hotels & Resorts" In coordination with the Managing Director manage the digital brand identity and the official social media: - Management and weekly planning of all Social Media Activities/Publications (Facebook, Instagram, Twitter) - Providing content for the above through pictures, researches on local activities and attractions - Management of all aspects related to Tripadvisor including responses to guests comments or general enquiries - Constant Check and update of Hotel contact database (TA, TO, guests contacts) - Constant Check and update of Hotel Press Release Materials from various sources - Constant Check and update of Hotel website AWARDS #32 "Top 100 Hotels & Resorts in the world: Readers’Choice Awards 2014" of Condé Nast Traveller #3 "Top 25 Hotels in Europe: Readers' Choice Awards 2014" of Condé Nast Traveller

  • Sales & Marketing Director

    Eremo della Giubiliana - Ragusa, Italy

    Management
    novembre 2011 - marzo 2012 · 5 mesi

    5* Luxury hotel located in the countryside with private airfields and cottages. The role was in charge of: - Revenue management - Increasing of ADR and occupancy - Creation of targeted commercial offers through unconventional channels - Social Media Management - B2B & B2C business development - According to the ownership the short-term re-branding and start-up of hotel restaurant “Don Eusebio”

  • Administrative Manager

    Don Serafino 1953 - Saint Julian's, Malta

    Account Management
    luglio 2011 - ottobre 2011 · 4 mesi

    Italian restaurant at Dragonara Casino. Start-up and re-branding management of the restaurant because of previous management and the following tasks: - Accounting & Social Media Management - HR management - Monthly progress report - Cooperation with Restaurant Manager - Relationship management with domestic and international suppliers - Sales contact for DMC, hotels and partners

  • Assistant Manager

    Eremo della Giubiliana - Ragusa, Italy

    Assistente di direzione
    dicembre 2009 - giugno 2011 · 1 anno e 7 mesi

    5* Luxury hotel located in the countryside with private airfields and cottages. The experience provided the following tasks: - Booking and CRS management - B2B relationship - Conciergerie and welcoming - Social Media Management

Formazione

  • Master in Hotel Management

    Università Europea del Turismo - Rome, Italy

    novembre 2013 - aprile 2014

  • Technician of Tourist Services

    Hospitality School Principi Grimaldi - Modica, Italy

    settembre 2000 - giugno 2005

Lingue

4 lingue

  • Italiano

    Conoscenza madrelingua o bilingue

  • Inglese

    Conoscenza professionale completa

  • Francese

    Conoscenza professionale

  • Spagnolo

    Conoscenza di base

Dati personali

Nazionalità

  • Italiano

Competenze

5 competenze

  • hotel opening
  • hotel sales
  • Luxury hotel
  • Marketing
  • Webmarketing

Altre informazioni

2 informazioni condivise

Segue
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Altri membri
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