E-Commerce Manager

E-Commerce Manager

Application Deadline: 31 May 2024

Department: Digital Strategy & Web

Employment Type: Permanent - Full Time

Location: Saudi Arabia - Yanbu

Reporting To: Director of Sales & Marketing

Description
The scope of the position is to position the brand website as the priority channel for electronic
distribution, and to optimize the hotel’s overall digital presence.

The job of E-Commerce Coordinator/Manager is executed satisfactorily by:

• Ensuring accuracy of the property content and presentation on the brand and GHA
• websites, as well as third-party portals, directories and websites where the hotel is listed
• and/or distributes inventory.
• Report, analyse and act upon the Kempinski website statistics (using brand key
• performance indicators);
• Assist in reaching the targeted website sales and distribution goals.
• Ensuring consistent brand delivery through social and digital channels.
• Supporting the brand’s channel and distribution strategy.

Key Responsibilities
1. Website Management

• Ensure website content (picture and text) is always up to date in all languages available,
• according to the corporate standards, and as per the CMS guidelines (on Kempinski.com
• and gha.com)
• Ensure mobile website (m.kempinski.com) is properly updated
• Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all
• electronic distribution channels.
• Liaise with the corporate office for deploying website enhancements and functionality
• upgrades.
• Review and maintain rate and room type descriptions in OWS (e.g. translations, images,
• etc.) in coordination with the Revenue Director/Manager.
• Support and liaise with various departments to ensure optimal content delivery (PR,
• F&B, Marketing, Sales).
• Create and implement promotional content for special offers and packages, in
• coordination with the hotel’s Marketing and Revenue Managers.
• Ensure that Local Experiences are published on gha.com

2. Search Engine Optimization (SEO)

• Review the ranking of the hotel website on search engines, and update the hotel website
• with relevant search terms and adequate keyword frequency to ensure that the hotel
• website gets the best possible natural page rank in the languages available.
• Update and optimize meta descriptions and tags.
• Analyze budget investment vs ROI for corporate SEO activities.

3. eMail Marketing

• Prepare and send, with regular frequency, corporate Email Newsletters to all qualified
• guests/individuals that have subscribed to receive the hotel e-newsletter.
• Ensure emails are in line with the strategy and corporate guidelines (i.e. Corporate
• Identity, preferred vendors and systems).
• Analyze email productivity and profile segmentation
• Assist Revenue Directors/Managers in optimizing up sell messaging during guest
• reservation cycle.

4. Social Media

• Update and manage the hotel representation and social media channels as per corporate
• policies and guidelines.
• Ensure proper monitoring and active response of the hotel’s social media presentation
• and online reputation management tool, maintaining consistent representation of the
• brand.

5. Digital Marketing

• Develop and implement e-marketing initiatives for the hotel key feeder markets to
• increase the number of qualified visitors to the hotel website thus increasing revenues and
• conversion.
• Monitor and report brand name hijacking that dilutes direct web revenues.
• Establish and implement the hotel’s annual advertising plan for all digital channels
• Assist on matters related to creative and media planning for PPC and display campaigns.
• Ensure brand and marketing messages on electronic channels are consistent with overall
• marketing activities (i.e. special promotions/offers etc.)
• Review and monitor your hotel’s primary competition set on a regular basis online and
• ensure/maintain competitiveness and “web appeal”.

6. Photo Optimization

• Ensure the picture quality loaded on all brand and 3rd party web sites and social media are
• according to the corporate identity guidelines.
• Identify signature shots representing both, the hotel and the brand.

7. Website Analytics

• Analyze the website user behavior, site performance, source of referrals, etc; and act
• accordingly
• Analyze the website production (bookings) reports available from website statistical
• package and/or from the hotel’s Opera property management system.
• Provide monthly reports on website KPI to the management team of the hotel and the
• regional and corporate offices, including brand web contribution as % of rooms revenues.

8. Training/Education

• Participate in mandatory corporate web related trainings offered and brief the respective
• heads of department where necessary.
• Participate in the monthly Revenue & E-Commerce corporate calls.

Skills, Knowledge and Expertise
NATIONALITY:   Eligible for a working permit in the country of hire

EDUCATION:      Minimum of high school, Baccalaureat (Abitur), A-level exam and a Professional Certification (Bachelor, University Degree, Hotel School Diploma).

EXPERIENCE:     To fill the position, one of the following is required:

• Content Management System
• A minimum of 2 years experience in Web & Electronic Distribution. 
• A proven track record of increasing traffic to a hotel website.
• Experience with web reports

LANGUAGE:       Ability to work and communicate in a multinational environment:

• English – excellent oral and written skills
• Additional language - beneficial

COMPETENCIES:  Competencies needed to fill the position:

• Be proactive in achieving web traffic & revenue goals
• Relevant experience in web. Hotel operations and revenue management experience are a plus
• Detail orientated and hands on
• Team player with strong interpersonal skills
• Demonstrate self-confidence, energy, enthusiasm and be a motivator.
• Ability to investigate systems malfunctions or user-input errors.
• Ability to analyze data, make meaningful conclusions and base sound decisions and strategies on these.
• Knowledge of industry-specify terminology such as PPC, SEO, SEM etc.
• Ability to adapt to a frequently changing market environment. Be proactive and able to “think outside of the box”.

TECHNICAL COMPETENCIES: Computer literacy adapted to the field of training:

• Good Keyboard skills and proven working knowledge of Microsoft Office to include MSWord, MSExcel and MSPowerpoint.
• Content Management System

INDIVIDUAL CHARACTERISTICS: To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:

• People Oriented
• Passionate for European luxury
• Entrepreneurial
• Straightforward
• Results Driven
• Proactive
• Competitive

About Kempinski
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.
 
 Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.
 
 For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.
 
 In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.

About Kempinski Hotel & Resort Yanbu

Set in a secluded area on the Red Sea, Kempinski Hotel & Resort Yanbu will sit close to this lively port city.

At this large upscale complex you’ll be able to choose from spacious suites, designer apartments or exclusive villas, all with the finest architecture and contemporary styling. Unwind at the stunning pools, spa and fitness centre. Escape the stresses of modern life at the private beach. Take an excursion from the marina to discover a rich underwater world. Or join our diving school with expert instructors. Then, once you’ve worked up an appetite, you’ll be able to indulge at any one of the five gourmet restaurants and lounges.