The Food & Beverage (F&B) sector is one of the most dynamic, vibrant, and exciting areas of service management. To thrive in this global, competitive landscape, those pursuing a successful career in F&B need to familiarise themselves with the key tenets of F&B management.
By undertaking this course, students will learn about the structure and characteristics of the food service industry, explore best practices and common issues in operational management, as well as get a comprehensive introduction to the types of technology used in F&B management. The course concludes by considering current challenges and emerging trends in contemporary F&B management, equipping you with the knowledge required to level-up your professional competence.
The participants are expected to watch all the video content under each module, acquaint oneself with additional materials provided, review the video podcast, and then take the quiz. The quiz can be taken 3 times and we recommend that participants watch the videos until they feel they master the topic.
Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.
Since value in the hospitality industry is clearly co-created by the customer and the company itself, it’s evident that company must be able to capture customers’ expectations and translate them to strategies and tactics. To be able to achieve these goals, it is essential to understand how teams can align themselves throughout the organization. While there is a focus on hotels, this course is also relevant to the other sectors of the hospitality food and beverage sector, events, rentals, etc.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.
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