Our pioneering BA (Hons) Event Management will help you launch a career where you can really make an impact. Develop your creativity to devise and deliver professional events that will delight and impress. You will build specialist skills in management, strategy, human resources, marketing and finance, to ensure every aspect of your events runs like clockwork. To keep pace with an industry which is evolving in new directions, we constantly refresh our teaching so that you are up to date with everything from advanced event technologies to the impact of economic changes. We work closely with leading professional bodies such as the Institute of Hospitality, the Meetings Industry Association, the Association of Event Management Education, the National Outdoor Event Association and the Association of Festival Organisers. You’ll have the opportunity to work on exciting placement and internships, so you can gain high quality practical experience, whilst receiving professional mentoring to expand your networks. We also encourage you to take full advantage of our scheme where you can spend part of your course studying abroad and view events management from a fresh perspective.
The focus of “hospitality” is always on the guest and the associated services. In addition to the classic hotel sector, this includes the hospitality industry as well as adjacent industries, such as amusement parks, casinos or airlines, and service providers such as hospitality consulting or IT service providers. That means Hospitality Management covers a very wide field with countless, often cross-industry opportunities. We prepare you for this challenging environment in the International Hospitality Management degree programme with extensive knowledge – both from the hospitality industry as well as from the general management. You spend your 5th and 6th semester at an international partner university of the IUBH abroad. You have the opportunity to do an additional Bachelor degree there so that you have a dual Bachelor degree after graduation. So you will be in demand worldwide, for example in the hotel industry, in holiday resorts and clubs, but also at congress and trade fair organisers, management consultancies and specialised hotel service providers. Our programme has a practical orientation, for example through case studies, projects and field trips to renowned companies. Most of our professors and lecturers have gained many years of specialist and management experience on an international level and they want to pass this on.