MarLocker SL

Experience Portfolio Architecture™ (EPA™) is an innovative tourism strategy framework and company founded by Tímea Pokol with the aim of revolutionizing the operation of boutique and small hotels.
We are not another marketing agency or SEO service provider. We design the architecture of experience‑led, longer stays — a completely new profession within tourism.
What do we do?
Experience Portfolio Architecture™ is a comprehensive methodology and SaaS platform consisting of 7 modules that helps hotels escape the trap of price competition and short stays. We transform the traditional “room‑selling” model into a coherent experience portfolio, where guests don’t simply book a bed, but receive transformative, memorable experiences.
Our work is built on three core pillars:

Longer stays
Measurable sustainability (ESG measurement integrated with the JecoLuxe platform and GreenCert guest certification)
The local community as an active participant (not just a backdrop, but a co‑creator)

Why are we different?
While most hotels struggle with occupancy rates and discounts, we optimize profit per guest per day (PPPD) and the architecture of the guest experience. We work not as external consultants, but as strategic partners: through revenue‑share or management agreement models, we jointly build the hotel’s experience portfolio, implement the Performance Control System™, and deliver measurable results.
Our mission
We help hotel owners and managers move from “survival mode” to sustainable, premium growth — while creating real value for guests, the local community, and the environment.
Experience Portfolio Architecture™ – Don’t decorate. Build.