Certificate in Digital Marketing

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops. Digital Marketing HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING This is the summary of the courses in development (as of September 2020): Core modules (released March, 2020): Introduction to Hotel Digital Marketing (Including components of Digital Marketing) Understanding your guests’ path to booking Market Segmentation (Stage 1) Understanding Accommodation Distribution Defining Components of Digital Marketing (Launching from September 2020) Owned Media: Managing your Website & E-commerce Owned Media: SEO & Content Owned Media: Voice, Email Marketing, CRM, Loyalty Earned Media: Social & reviews Earned Media: Public Relations Paid Media in Hospitality Measuring Marketing Performance Assessing your product value & pricing The role of Traditional Marketing in a Digital World Sales & Marketing for your Meetings & Events Space Marketing to Muslim Travellers Marketing to Chinese Outbound Travellers