Name: Customer Experience Design: 1.Differentiation strategies for brand positioning
Price: 500 CHF

Short courses

Swiss Franc

• To move away from current industry stagnated strategies and embracing innovation and a customer centric business model as the key to success.
 • To analyse successful international business models and identify their unique selling points.
 • To innovate and build differentiation experiences through an in-depth analysis of global trends.
 • To apply the balanced scorecard to customer experience journey design.
 • To adjust your business to consumers every changing expectations to increase your profitability.

English

LIVE AND LEARN HOSPITALITY IN A SWISS PALACE

Established in 1992, the Swiss Hotel Management School (SHMS) has been leading the way in combining traditional Swiss hospitality expertise and international management competencies. The school has also earned a distinct reputation for pioneering technology in hospitality education, as it is the first hospitality school in the world to receive the prestigious Apple Distinguished School recognition.

The academic programmes reflect the diversity of the service sector and are designed to meet the needs of the competitive and rapidly changing industry. The Bachelor’s degree, Master of International Business in Hotel Management and Master of Science programmes are awarded by the University of Derby (UK), a leading institute in the fields of tourism and hospitality.

Housed in beautiful and historical former palace hotels in Caux and Leysin, these traditional settings are seamlessly blended with 21st century learning technology, providing students with innovative ways to support their learning goals. Students also share a campus with IHTTI School of Hotel Management, offering them a larger selection of pathways and the collaborative learning environment enable students to thrive collectively and individually. 

SHMS is an integral member of Swiss Education Group, the global leader in hospitality education. With over 21,000 members, the Group has one of the largest hospitality alumni networks in the world. The Group also hosts the bi-annual International Recruitment Forum, giving students from its five member schools, the opportunity to network with over 100 industry leaders and get exclusive access to the best career opportunities. Close ties with over 40 leading industry and academic partners ensure that the Group’s curricula at all its member schools are of the highest quality. The Group remains committed to investing and developing the infrastructure and facilities at its member schools, in order to continue providing cutting-edge facilities for its students.

Swiss Hotel Management School

This program explores why ultra-personalized services are the key to customer engagement, and customer value creation is the most important and crucial part of every business.

Customer Experience Design: 1.Differentiation strategies for brand positioning

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