Name: Hospitality Brand Design
Price: -1 EUR

Professional certificates

Euro

Course objectives
 what hospitality branding is today?
 lessons learned from actual hotel and restaurant case studies.
 how brand creation differs from one-off and prototype brands.
 how to conduct research, move through the creative process and document your brand.
 After completing the course, the participant:
 
 is familiar with the concept of branding
 understands the importance of differentiation via brand design
 is able to use the current tools of branding
 is able to evaluate brand work and its role in the success of any service company
 Skills
 After completing the course, the participant:
 
 Understands branding and how it contributes to the success of every business
 Understands how branding is done and who makes it happen
 Uses major branding tools with ease

English

HAAGA-HELIA UNIVERSITY OF APPLIED SCIENCES
Through education, research and development, Haaga-Helia prepares professionals for business and services. We offer our students a wide choice of studies, great opportunities for specialisation, and a high-level education in Finnish, Swedish and English, and access to business networks during their studies.

Our Mission
Haaga-Helia educates experts with customer service, strong sales and entrepreneurial skills. Our R&D&I activities focus on innovative products, services and business operations for the benefit of business and society.

Our Vision
Haaga-Helia is a leading, internationally growing, University of Applied Sciences. We offer superior quality services for the success of students, businesses and workplace communities.

HOTEL, RESTAURANT AND TOURISM MANAGEMENT PROGRAMMES

Hotel, Restaurant and Tourism Management has four corner-stones of  studies: working-life orientation, business management, aesthetics and internationality. They are integrated into all study modules.

Working-life orientation
Studies are firmly linked to working-life in the combination of theory and practice. The working life orientation provides the student with a good and realistic insight into the industry and creates a solid basis for the career path. The research and development methodology will create chances for innovative job opportunities already during the studies. Research & Development and the innovative approach is part of the learning through working-life. It trains the students’ skills to seek and apply information in a critical and analytical manner.

Business management
Students improve their managerial aptitude via studies in management, accounting, marketing and communications. They will learn to understand the economic thinking behind all business operations. The holistic managerial perspective will increase the skills for developing business operations.

Aesthetic nature
The competitive and growth potential within the industry are inter-related with aesthetics and experience. A graduate in hotel, restaurant and tourism management has developed the analytical and practical skills required to create aesthetic, desirable and memorable services, products, communications and circumstances, which differ from those of competitors. 

Internationality
The studies embrace language and culture courses, which contribute to international skills. 

Key learning outcomes 
The student will develop a solid understanding of customer-oriented and profitable operation within the various sectors of hospitality and tourism management. The student learns how to put skills into practical use to boost business within the hotel, restaurant and tourism industry and other areas.

The studies will provide the student with an extensive professional outlook and logical skills. Bachelor graduates develop careers within the hotel, restaurant and tourism industry in management positions, as entrepreneurs, as specialists or in sales or Research & Development positions ( R & D).

Haaga-Helia University of Applied Sciences Hotel, Restaurant and Tourism Management

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.
 
 This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design.
 
 You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

Hospitality Brand Design

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