Hospitality Concept Strategy
EHL Hospitality Business School
Lausanne, SwitzerlandThe luxury market is specific and requires a carefully defined marketing
strategy to succeed. In this course, you will develop your know-how and
skills for this market in three steps. First, you will discover the rules and
characteristics that define luxury brands and how they differentiate from
premium or fashion brands. Second, you will learn how to make strategic
choices in terms of luxury branding and communication in various
industries. Finally, you will explore how to appreciate and respond to
current challenges faced by luxury brands.
Hospitality Luxury Brand Management
EHL Hospitality Business School
Lausanne, SwitzerlandThe luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
Bachelor Degree in Food & Beverage Management
Royal Academy of Culinary Arts
Amman, JordanBy graduating with a bachelor’s degree in Food and Beverage (F&B) Management studies, graduates will be able to: Recognize and interpret the different trends, challenges, and scenarios in the hospitality and tourism industries. Explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives. Explain the role and impacts of businesses in the development of environmental, social, and financial sustainability. Develop critical thinking skills through a foundation of broad and varied academic fields of study. Demonstrate the ability to make decisions, solve problems and think critically in hospitality business-related scenarios. Negotiate and discuss hospitality business-related issues with confidence and ease. Demonstrate effective management and operational techniques in hospitality operations (hotel, F&B, events, etc.). Apply effective verbal and nonverbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues.