Encuentra Cursos en Hostelería & Turismo

"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. "

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience: A FREE Masterclass designed for you to understand the market for luxury goods and experiences, how this market keeps growing despite economic downfalls, and how luxury goods brands can work together with the hospitality industry to offer bespoke luxury experiences to guests.

Already trained in tourism or hospitality? Become a Coastal Climber and take your expertise further. This program enhances your professional profile by deepening your understanding of responsible coastal tourism and enabling you to design sustainable tourism products. This is the perfect advancement track for those shaping long-term careers in the tourism sector and wishing to specialize in coastal sustainability.

Offered by University of Illinois at Urbana-Champaign Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

To build a solid foundation in hotel business and management. You will learn the fundamentals of modern business practices.

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Are you an educator or trainer committed to preparing the next generation of tourism professionals? The Coastal Mentors track empowers you with innovative teaching tools, fresh insights into sustainable coastal tourism, and resources to guide learners toward ocean literacy and blue transformation leadership.

Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training. The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries. In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us

Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!