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La Luxury Hotelschool propose de suivre à Paris ce MBA 100% en Français pour obtenir une Certification professionnelle de niveau 7 enregistrée au RNCP. Le cursus s’étale sur 2 ans et inclut une expérience professionnelle de 6 mois en stage dans un hôtel de luxe. Cette formation a pour but de former des professionnels dans un contexte où les organisations font face à de nombreux défis qui nécessitent plus de flexibilité et une évolution des pratiques managériales pour s’adapter à un marché en perpétuelle mutation.

A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.

Are you eager to launch your career in sustainable coastal tourism? The Coastal Starters track helps you build strong foundations in coastal tourism principles, sustainability practices, and opportunities within the blue economy. This entry-level pathway is ideal if you’re exploring your future in coastal-related careers and want structured guidance, real-world insights, and skill development.

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.

"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. "

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience: A FREE Masterclass designed for you to understand the market for luxury goods and experiences, how this market keeps growing despite economic downfalls, and how luxury goods brands can work together with the hospitality industry to offer bespoke luxury experiences to guests.

Already trained in tourism or hospitality? Become a Coastal Climber and take your expertise further. This program enhances your professional profile by deepening your understanding of responsible coastal tourism and enabling you to design sustainable tourism products. This is the perfect advancement track for those shaping long-term careers in the tourism sector and wishing to specialize in coastal sustainability.

Offered by University of Illinois at Urbana-Champaign Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.