Encuentra Cursos en Hostelería & Turismo

Do you find it difficult to determine the best approach for reaching consumers in the face of today’s digital transformations with the proliferation of channels and platforms available? And even once you've identified a strategy, have you struggled to execute it across all channels? Businesses in hospitality and beyond are facing an unprecedented digital disruption that makes staying on top of the latest digital marketing innovations more important than ever. How can you reach and customers in this new landscape. Inbound marketing is the key. It’s a strategy that focuses on attracting and engaging customers through valuable and relevant content. Rather than using traditional outbound marketing tactics like advertising or cold calling, businesses use inbound marketing to provide value to potential customers at every stage of the buying journey—from awareness to consideration to decision. By creating and sharing valuable content, businesses can attract qualified leads and convert them into customers. In this course, we’ll study best practices of digital marketing tactics such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). We’ll look at proven ways to increase new bookings and repeat business. By providing valuable and relevant content, hospitality businesses can establish themselves as experts in their field and build trust with potential customers, leading to increased bookings and repeat business. After this course, you will better understand how to create and implement an effective inbound marketing strategy that will increase both lead generation and conversion rates.

This program aims to acquire students with professional, legal, economic and fundamental linguistic knowledge for their field, as well as learn managerial techniques and team-leading skills. Our curriculum also allows students to tackle concrete and operational professional realities throughout the programme.Upon graduation, students will be awarded Vatel Bachelor’s Degree in International Hotel Management and Advanced Diploma in Hospitality and Tourism Management by SDH Institute

Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.

This Master aims to provide the necessary training for professionals in organising and managing events, meetings and congresses, with a particular focus on business tourism and the MICE sector (Meetings, Incentives, Conferences and Exhibitions).

More than a degree, a career-maker Gain the knowledge, network and experience to thrive, not just in the global hospitality industry, but in any customer-facing business where professionalism, cultural fluency and soft skills are prized.

The complete hospitality leadership toolbox Gain the skills to manage business, operations and people in international hotels and world-class hospitality companies.

An industry-leading Bachelor’s degree combining academic rigor with real-world professional experience Gain the knowledge, skills and qualifications to launch your hospitality management career or as a foundation for graduate studies.

In this course, the participant will review the accommodation business environment, its structure and various business models and concepts. The participant will be introduced to the rooms division department, career paths, and job descriptions in hotels. The participant will learn about the mindset and characteristics of the modern guest, and how to provide a tailored and responsible guest experience. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. Each quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they mastered the topic.

Offered by Macquarie University Learn Excel Skills for Business. Master Excel to add a highly valuable asset to your employability portfolio.

In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity.

Geared towards career changers, food and beverage entrepreneurs and culinary enthusiasts, acquire relevant managerial skills, develop your own food concepts, create recipe books, and develop a business plan.

The Bachelor of Business focuses on professional and personal development, combining contemporary student and employer requirements with the latest practical and theoretical knowledge. This course includes immersive work-integrated learning that allows you to gain real-life experience and explore career options in the hospitality sector, across different industries and organisations.

The Bachelor of Culinary Arts and Business Degree prepares graduates to enter and manage world-class culinary businesses in a globally competitive environment, gives students the option to choose from a Food Entrepreneurship or Hospitality Management stream and a chance to intern anywhere in the world! This prestigious degree programme ensures graduates are highly sought after, can climb the industry ladder with confidence and achieve their dream culinary career.

In this program, you’ll learn key concepts, strategies, and practical skills necessary for managing and operating a thriving food and beverage business, integrating it into the hospitality environment and generating incremental returns.