The Swiss Alpine Diploma in Events and Conventions Management programme is delivered in an actual hotel and hospitality campus, in order to offer students' opportunities to see service related practices taking place. Equal emphasis is given to acquiring knowledge on the operation and management of different departments and to applying it in a real business environment. In order to achieve this, students of the Events and Conventions Management programme, participate in various conferences, exhibitions and special events that happen in Athens.
First year students study about MICE (meetings, incentives, conferencing, exhibitions) operations such as customer service, food and beverage service, event set up and organization, venue selection, budgeting, accounting principles, and introduction to Event management. During the second year the students become more involved in the managerial aspects of Event and Convention operations and the hospitality industry in general. This involves the event management process, contracts and negotiations, vendor relations, financial accounting, human resources, organizational behavior, and Events and Conventions marketing studies.
In this way, students will get the necessary knowledge and ambition to participate in an actual industry practice placement during the summers.
Events & Conventions Management Content
The Events and Conventions Management curriculum has been devised in collaboration with City Unity College Hospitality Department's Industry Advisory Board, which provides advice and valuable insights on the necessary skills and knowledge that future professionals and leaders in this industry should possess. The exact breakdown of modules is as follows:
A graduate in Hotel Management has the ability to manage physical, human and financial resources, with a sense of responsibility, a spirit of service and a taste for leadership, as well as the ability to work individually and in groups. They also have a keen sensitivity for the hotel and restaurant business, creative capacity, innovation and acumen for entrepreneurship and new ideas and businesses.
One of the cornerstones of our Boost Your Career course is the moderated exclusive expert sessions with the likes of ‘the Larry King of Podcasting’ Jordan Harbinger (whose show The Jordan Harbinger Show was voted Apple’s ‘Best of 2018’), award-winning concierge Sarah Dandashy, Guinness World Record holder as the most prolific professional blogger, and current Head of Remote at GitLab Darren Murph, and celebrity personal branding expert and author Phil Pallen.
In these sessions, you will acquire unique insights on topics such as personal branding, networking, job searching, social media marketing, and time management, which will all de facto boost your career. This course is highly valuable to any service business professional, who wants to look for a career move and needs tools to achieve it.
In this course, you will learn best practices for selecting, recruiting, and onboarding talent. You will also learn about the key approaches to measuring performance and evaluating your employees. In addition, you will learn how to develop and coach your talent so that they can realize their full potential at work. Altogether, you will gain a thorough understanding of the complete cycle of managing talent and creating a robust talent pipeline for your team and organization.
This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis. Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience. This Massive Open Online Course (MOOC) is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism industry. You can study the content for free and only pay if you want to do the assignments and receive a certificate of completion.