Tourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This programme focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux. You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing. Since European languages are becoming increasingly important in the world of work, you can choose to study one European language. There is a six-month work placement in Year 3. The programme offers students excellent networking opportunities so that they can make potentially career-opening contactsStudy Abroad Opportunities You’ll have the opportunity to study abroad as part of the Erasmus programme. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study programmes through English. Postgraduate Study On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide..
You’re determined to change the world by launching your own food business or growing the food company you work for. Go for it, with our online Master of Professional Studies in Food Business. To succeed in this business, you need to assess market opportunities and prepare for what’s ahead in the food world. You’ll be ready to do that and more with this CIA master’s program.
Highlights:
Advance your career while you’re working through online study with top subject matter experts drawn from the food, beverage, and hospitality industry and CIA faculty.
Examine global forces like shifting demographics, technology, a renewed focus on health and wellness, and the growing consumer demand for sustainability.
Focus on design thinking, marketing and branding, product development, operations, law, real estate, food systems, and leadership that inspires high-performing teams.
Gain invaluable insights from guest speakers in food and beverage, finance, marketing, operations, law, entrepreneurship, food concepts, and product development.
Begin with a short residency at The CIA at Copia in Napa, CA and finish the program with the final residency at the CIA in Hyde Park, NY, pitching your business playbook to leaders in the corporate, investment, and education worlds.
Network with thought leaders and attend the CIA-Harvard T.H. Chan School of Public Health’s Menus of Change® conference during your mid-program residency at the CIA in Hyde Park, NY