Regional Director of Sales, China (based in Shanghai - China)

POSITION OVERVIEW

The Regional Director of Sales - China reports directly to the Head of Sales APAC & China, representing Aman in mainland China. This role is responsible for the creation, implementation, and execution of the sales strategy for all key market segments for outbound China, for communication and aligning with the overall global sales strategy, and specific responsibility for the delivery of room revenue and occupancy as per targets.

RESPONSIBILITIES

• Creation and implementation of a sales action plan and budget for the Leisure, HNWI, MICE and Corporate accounts for outbound.
• Collaborate with the Head of Sales Asia Pacific & China to develop and implement regional sales strategies that align with the company's overall objectives.
• Represent all Aman properties from a sales perspective across the specific markets attributed and maintain close relationships with all key decision makers in all key segments.
• Responsible for achieving rooms revenue and occupancy targets through development and execution of a regional sales strategy.
• Devote full attention to the business development and solicitation of business opportunities with sound analytics, plans and events supported by return on investments information.
• Assess marketing opportunities and trends that compliment Aman’s potential target audience and gather market intelligence on clients and competitor information.
• Organize regular sales trips in China to cover targeted sales activities.
• Conduct a minimum of 15 sales calls weekly and submit a weekly report via CRM system including summary of key appointments, leads and return on investment.
• Sales calls to target existing and new accounts including but not limited to Tour Operators, Travel Agents, Protocol Offices, Ministries, MICE and Creative Marketing agencies, corporate accounts, wedding and incentive planners as well as HNWIs guests and potential partners such as airlines and tourist boards.
• Organize annual sales missions as well as individual GMs/DOSMs visits to the markets.
• Update and maintain consistent information on all accounts and meeting information in the company CRM platform. Log short and long-term sales and marketing activities and strategies.
• Build strong relationships with property teams through regular dialogue and proactively design and implement short-, medium- and long-term tactical strategies to drive business to their hotels.
• Work closely with Corporate Office teams, responding on timely manner to projects, submitting reports, and completing administrative tasks when requested.
• Negotiate and implement annual Sales and Marketing agreements with key partners for the hotel collection.
• Assist trade partners with organizing FAM stays at Aman properties, and host familiarization visits to selected resorts from key markets of the Region.
• Assess b2b2c, b2b and b2c marketing opportunities and trends that complement Aman’s potential target audience and gather market intelligence on clients and competitor information.
• Submit creative new ideas to corporate marketing and properties teams to better attract outbound Chinese business.

QUALIFICATIONS

• University degree in Hospitality, Sales & Marketing or related field
• Must have 10 years of sales experience in the luxury travel industry in China
• Must have previous experience as Regional Sales Director in China
• Fluency in English and Mandarin is required
• Understanding expectations and trends of luxury travellers
• Able to demonstrate strong existing relationships with high-net-worth individual clients and luxury travel partners in China with a positive track record of sales performance
• Well-developed negotiating skills
• Excellent communication and interpersonal skills
• Impeccable presentation
• Highly self-motivated and hands on with sales operations