Digital Experience Manager

The Digital Experience Manager will be responsible for overseeing and optimising our entire digital experience -
from website performance and development to app community management and social media presence (in
collaboration with an external agency). A cross-functional, creative and technical role, requiring someone who is both
strategic and detail-oriented. You will play a key role in scaling the brand's digital presence while maintaining an
authentic community-driven voice. Reporting to the Marketing Lead, this role will be instrumental in shaping the next
phase of brand growth.

1. Website Ownership & Optimisation
● Full management of the brand website (front-end and back-end updates)
● Implement technical amendments, UX improvements and content updates
● Manage integrations (e-commerce, CRM, analytics, plugins, etc.)
● Monitor site performance, speed, and conversion optimisation
● Work with external developers when required
● Ensure SEO best practice is maintained

2. Brand App & Community Management
● Oversee and grow the in-app community experience
● Drive engagement within Run Club and broader brand community
● Moderate discussions and ensure tone aligns with brand values
● Track engagement metrics and optimise accordingly

3. Social Media Community Management
● Work alongside our Social Media Agency to ensure brand consistency
● Identify opportunities for reactive and community-driven content across all brand SM channels
● Provide content input outside the agency remit

4. Creative Support (In-House Design & Content)
● Create graphic assets for instore and online
● Support campaign asset creation where required
● Capture photography (product, lifestyle, events, Run Club)
● Develop ad hoc social content and visual storytelling assets
● Maintain brand consistency across all digital touchpoints

Required Experience & Skills
● 5+ years' experience in a digital, e-commerce or brand experience role
● Proven experience managing websites (Shopify, WordPress or similar CMS)
● Strong understanding of UX, CRO and digital performance metrics
● Experience managing digital communities or brand apps
● Hands-on social media community management experience
● Proficiency in Adobe Creative Suite, Canva or similar design tools
● Strong photography skills (lifestyle + product preferred)
● Excellent copywriting and communication skills
● Highly organised with strong project management capability
● Comfortable in a scale-up environment with evolving priorities
Desirable
● Experience within FMCG, wellness, active lifestyle or DTC brands
● Passion for running, fitness or healthy living
● Experience working with agencies
● French language helpful
Personal Attributes
● Self-starter with strong ownership mentality
● Commercially aware and growth-focused
● Creative but analytical
● Comfortable reporting to senior leadership
● Community-driven and culturally aware
● Adaptable and solution-oriented
Why Join Us?
● Be part of a fast-growing, purpose-driven brand
● Work directly with founder and leadership
● Shape the digital future of an active lifestyle movement
● Real opportunity for progression as the brand scales
● Hybrid flexibility for the right candidate
● A dynamic, community-first culture
● Competitive salary