Event Sales Executive

Job title:                                              Event Sales Executive

Reports directly to:                        Director of Sales & Distribution

Overall Job Purpose

The Event Sales Executive is responsible for managing event‑related sales opportunities, converting inquiries into confirmed business, and ensuring a smooth transition from sales to operations. The role focuses on building strong client relationships, preparing tailored proposals, and maximizing revenue while upholding Marriott brand standards. It involves proactively identifying client needs, conducting site inspections, and presenting customized event solutions that reflect the hotel’s capabilities. The Event Sales Executive also collaborates closely with the Events and Operations teams to ensure accurate handovers, supports forecasting and pipeline management, and contributes to the hotel’s commercial strategy through market analysis and competitive insights. A strong focus on guest satisfaction, revenue optimization, and brand‑aligned communication is essential to the role.

Skills & Qualifications

·         Sales mindset with strong negotiation and communication skills

·        Excellent organizational abilities and attention to detail

·        Ability to manage multiple inquiries and deadlines

·        Strong client‑service orientation and problem‑solving attitude

·        Proficiency in MS Office and CRM/event management systems and Opera

·        Fluent English; additional languages are an advantage

Candidate profile

Education and Experience

Minimum 3-4 year experience in similar role in comparable property with sizeable rooms and meeting spaces.

Key Responsibilities

·         Lead Management — Manage incoming event inquiries, qualify business opportunities, and respond promptly with accurate information.

·         Client Relationship Development — Build and maintain strong relationships with clients, ensuring clear communication throughout the sales process.

·         Proposal & Contract Creation — Prepare tailored proposals, quotations, and contracts aligned with client needs and hotel guidelines.

·         Site Inspections — Conduct professional site visits, showcasing meeting spaces, F&B options, and event capabilities.

·         Revenue Optimization — Identify upselling and cross‑selling opportunities to maximize event revenue across spaces, services, and F&B.

·         BEO Preparation & Handover — Ensure accurate and timely creation of Banquet Event Orders and provide clear handovers to the Events and Operations teams.

·         Cross‑Department Collaboration — Work closely with Sales, Banqueting, F&B, and Front Office to guarantee seamless event execution.

·         Market & Competitor Analysis — Monitor market trends, competitor activity, and client feedback to support commercial strategy.

·         CRM & Reporting — Maintain updated CRM records, manage the sales pipeline, and support forecasting and reporting activities.

·         Brand Standards Compliance — Ensure all communication, proposals, and client interactions reflect Marriott’s service and brand guidelines.

Preferred:

• Has demonstrated the ability to always work on behalf of Guests
• Has demonstrated the ability to work with other Team Members
• Previous experience in event roles within 4/5‑star hotels or MICE environments
• Familiarity with Marriott standards and processes
• Basic understanding of AV equipment and meeting setup

Principal Accountabilities

• Lead Management — Handle incoming event inquiries, qualify leads, and respond promptly with accurate information.
• Proposal & Contracting — Prepare customized proposals, quotations, and contracts aligned with client needs and hotel guidelines.
• Client Relationship Management — Maintain ongoing communication with clients, ensuring expectations are understood and met throughout the sales cycle.
• Revenue Optimization — Identify upselling opportunities across meeting spaces, F&B, and additional services to maximize event profitability.
• BEO & Handover Coordination — Ensure accurate preparation of Banquet Event Orders and provide clear handovers to the Events and Operations teams.
• Cross‑Department Collaboration — Work closely with Sales, Banqueting, F&B, and Front Office to guarantee seamless event execution.
• Market Awareness — Monitor competitor activity, market trends, and client feedback to support strategic decisions.
• Administrative Support — Maintain CRM records, update databases, and support reporting and forecasting activities.