Four Seasons

Publicada

Senior Director of PR & Communications

Sobre el trabajo

People Functions

Leads in media relations by actively managing professional relationships with local and international media/social media influencers/bloggers that will benefit the hotel and company as a whole. Includes hosting media visits, pitching targeted story ideas, organizing press trips, and photo and video shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries, and supporting social PR
Able to manage relationships with public relations agencies, assist with marketing briefs and keep agencies and corporate partners informed of relevant news and updates to maximize opportunities for exposure
Actively participates in community events of local associations and organizations building a strong rapport city-wide
Leads weekly internal PR meetings for Food & Beverage, Catering, Spa, and Rooms and will be actively involved in assisting in maintaining communication and promotional calendars for each department

Identify coaching moments and ensure that those moments become opportunities of learning and development for the department
Establish a rapport with the PR & Communications team and other divisions within the hotel

Have a global working perspective and excellent communication skills – written and verbal
Great understanding of Self-Esteem and Self-Actualization of Team and ensure proper support and help is provided whenever needed.
Have the ability to supervise the day-to-day duties of the PR & Communications team and assist as necessary
Hold monthly department meetings with the department to ensure communication and address any issues that are affecting the team
Participate in and develop staff training programs and development plans in order to minimize staff turnover and maintain high morale. Particular emphasis should be given to those individuals qualifying for future advancement
Supervise, train and motivate department staff to thoroughly understand all of their duties and responsibilities.
Weekly PR & Communication meeting with the Senior Director of Marketing

Prepare reviews and development plans and take appropriate personnel-related action (i.e. hire, commend, discipline, evaluate, etc.) with team as required

Conduct self in a professional manner at all times.
Maintain a harmonious and professional relationship with co-workers, supervisors and all departments
Comply with and enforce Four Seasons’ Category One and Category Two Work Rules and Standards of Conduct as set forth in EmPact
Plan, organize, lead and control different projects and activities within the PR & Communications team.
Assist in other areas of the department as needed

Product Functions

Drive the execution of the annual PR plan as an integral part of the Hotel marketing plan to increase awareness and positive perception of the Hotel, its spa, culinary programs, services, and personnel
Understands Hotel’s marketplace; well-informed of market trends, including evaluating the competition’s marketing communications activity and implements change as dictated by market requirements. Monitors own media coverage and competitor coverage, social media of comp set as well as online reviews for deeper market insight
Manage and proofread all Japanese and International written marketing materials, brochures and collateral
Direct the development of hotel promotions, advertising, e-direct mail pieces, newsletters and collateral (lobby reader board screens, promotional offer cards and signage) are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation
Assist in appearance and maintain storage of all Hotel print and electronic materials such as letterhead, use of logo, brochures, in-room collateral, etc
Assist in maintenance of the Hotel and R&B email databases
Assists the storage of all Brand guidelines, communication toolkits, and agency PR strategic plans
Assist with media events, journalist and influencer stays, and press trips such as by assembling press kits, sending photos, creating itineraries, making reservations
Assist in Hotel’s digital strategy with a proactive and creative approach to all available digital and electronic marketing platforms including, but not limited to, the deployment of the e-newsletter and e-direct mailers. Design and implement innovative programs and campaigns that increase awareness of the Hotel, its offerings and dynamic team
Actively co-manage all Four Seasons proprietary websites, ensuring alignment with the Hotel’s positioning and business objectives and creative storytelling
Assist in the Hotel and R&B social media channels, curating and creating relevant and engaging content, telling a story consistent with the outlets and Four Seasons while increasing following and engagement
Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication
Ensures Hotel & R&B participation in corporate global social media campaigns
Continuously strive for improvement of processes and efficiency.
Perform any additional duties as assigned by the Senior Director of Marketing and Regional Vice President

Profit Functions

In conjugation with the Senior Director of Marketing, develop an annual marketing and branding budget, monitor and control spend to achieve business growth objectives and maximize cost efficiencies
Work in accordance with hotel's financial forecast and budget, to maximise opportunities and support gaps in business.
Works closely with the Hotel teams to develop strategic annual marketing plans including promotional and marketing activities and calendars to feed relevant owned communication channels to stimulate revenue opportunities
Assist in digital marketing included but not limited to PPC, SEO/SEM, and digital advertising and e-commerce (as needed) to ensure messaging and creative is aligned across all activities
Track ROI and present monthly results of digital marketing and social media efforts on a monthly, quarterly, and annual basis
Ability to process invoices and purchase orders, and assists in maintaining operational expenses for monthly expense management
Assist in maintaining Hotel’s image library and video banks, and ensures all signed usage rights as needed