Assistant Marketing Manager

Passionate about hospitality, sports, and commercial growth? Join our team and make an impact!

We are looking for a motivated and proactive Assistant Sales & Marketing Executive to support and implement sales and marketing strategies with a strong focus on the hospitality and sports tourism sectors. This role is ideal for a commercially driven professional who enjoys building client relationships, and is eager to grow brand visibility and revenue in both domestic and international markets.

Responsibilities:

MARKETING

• Plan, execute, and monitor marketing campaigns aimed at leisure travelers, corporate clients, and sports organizations
• Support the management of social media platforms and create engaging content to promote the resorts’ offerings and facilities
• Conduct market and competitor analysis to propose innovative actions and positioning strategies
• Create, update, and manage content for online and offline platforms
• Oversee the sourcing and management of merchandise and branded materials
• Coordinate and supervise corporate photo and video shoots
• Ensure brand consistency across all marketing materials and communication channels
• Collaborate with internal teams to develop promotional campaigns and event-related communications
• Lead the Playitas Nature team, including implementation and follow-up of yearly objectives
• Coordinate the Travelife sustainability certification process

SALES & BUSINESS DEVELOPMENT

• Identify and engage potential B2B clients such as corporate groups, travel agencies, sports federations, and event planners
• Support the creation of customized proposals and packages for events, retreats, camps, and group bookings.
• Maintain a structured sales pipeline and conduct regular follow-ups with leads and partners
• Represent the resort at tourism fairs, industry workshops, and networking events to drive lead generation
• Work closely with the reservations and operations teams to ensure seamless delivery of group bookings
• Monitor and analyze market trends to identify opportunities for sales growth and positioning
• Promote cross-selling and upselling opportunities to maximize guest revenue and satisfaction

• Degree in Marketing, Business, Tourism, or a related field
• Minimum of 2 years of experience in sales, marketing, and/or commercial roles, ideally within the hospitality or tourism industry
• Strong commercial acumen and a customer-centric mindset.
• Excellent verbal and written communication skills
• Availability to travel and to work flexible schedules based on business needs
• Fluent in English (mandatory); German highly valued; Spanish or other European languages are a plus
• Confident in managing social media platforms and familiar with digital marketing tools and trends
• Knowledge of SEO, SEM, Google Analytics, and Email Marketing.
• Proficient with design and content tools (e.g., Adobe Suite, Canva, CapCut).
• Highly organized, with strong multitasking abilities and a proactive, team-oriented attitude.
• Affinity for sports and active lifestyle is a plus.