Manager, Brand Marketing Communications, EMEAC

Job Description

IMPACT OF THIS ROLE

Rosewood Hotel Group is looking for a Marketing and Communications Manager, to help develop best-in-class brand management across our organization with focus on the EMEAC region. This role will support the Director of Social Media & Marketing Communications to drive the EMEAC region properties in executing strategic, high quality marketing plans to achieve effective go-to-market implementation.

 

Essential Duties and Responsibilities – (Key Activities)

• Supports the Director of Social Media & Marketing Communications, EMEAC with all related projects and activities to fulfill the marketing and communications function for the EMEAC region.
• Govern annual plans and marcoms investments to ensure tracking against business and brand goals.
• Arrange all aspects of management and the coordination of marketing and communication activities to include updating the global brand calendar with EMEAC activities, measuring and analyzing KPIs for brand and EMEAC region and providing sound advice and knowledge for growth, compiling regular reports and developing presentations.
• Build a strong relationship with the property marketing and communications teams through monthly calls and regular communication, keeping track of their activities, sharing with the brand team and providing brand guidance and training.
• Support with cascading brand campaigns, toolkits and playbooks to the properties and following up on progress to measure success.
• Provide hands-on support on preopening plans in partnership with corporate and properties teams. Manage new opening processes and protocols, including onboarding property teams, tracking key milestones, supporting collateral development, photography planning and processes.
• Oversees and manages the press library, DAM (content management system) marketing and communication files and folders for the region.
• Oversees the maintenance of the marketing and communications database for media and partners and handle gifting and communications for the region.
• Organizes the planning and media outreach to support projects, including press release writing and distribution, press kit compilation, photography selection.
• Manages media requests, directing requests to properties and provides spokesperson information and materials.
• Support the Director of Social Media & Marketing Communications and the brand team with agency relationship management across PR and social media.
• Travels to hotel or business locations team if required.
• Manages the budget accounting tasks, including processing purchase orders and expense claims, according to finance guidelines.
• Contributes to ensuring that brand integrity and clarity are always maintained.
• Is always a “Brand Ambassador” at all times and ensures brand integrity and clarity are always maintained.
• Models the company’s culture, vision, mission and core values at all times.

 

Others

• While this job description is intended to be an accurate reflection of the duties involved in this position, the Company reserves the right to add, remove or alter duties when business need dictates.

 

Required Skills

• A minimum of 5 years previous experience in luxury and lifestyle marketing and communications.
• Excellent computer skills, including MS PowerPoint, Microsoft Teams, Excel and Word.
• Highly organized and detail oriented.
• Ability to meet deadlines.
• Works well under pressure.
• Fluent native speaker including verbal and written English.
• Meticulous at organization and good at writing and communicating.

About Us

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.