Senior Retail Executive / Specialist

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Drive online traffic and sales in coordination with retail leadership and departmental partners
• Plan, coordinate, and ensure the launch and update of products on our website
• Regularly build collection, content and landing pages
• Execute website development roadmap to ensure a high conversion rate and seamless purchase experience online
• Develop website content through internal and agency partners including copy and visual assets
• Ensure all product information and content is up to date, correct and compelling for guests to make a purchase online
• Identify opportunities to further optimize the performance of our website through new solutions and apps that enrich customer journeys
• Work with agency partners to segment the existing customer database to maximize return from existing active customers, re-activate dormant users and ensure constant growth of new customers
• Execute email marketing best practices through automated flows and regular campaign sendouts
• In coordination with in-house and external partners build customer acquisition funnels
• Improve the website's search engine listing through on-site and off-site tactics in coordination with external parties
• Ensure all activities are aligned across a shared marketing calendar and executed in collaboration with the sales & marketing communications team, F&B outlets and other partners
• Track website sales and CRM performance and provide regular reports on KPI
• Be on top of digital marketing and industry trends, and turn observations and data into action plans to improve the online business performance

REQUIREMENTS

• Bachelor degree holder in Marketing / Digital Marketing
• Exposure to the hospitality or tourism industry a plus
• A minimum of 2 years’ experience in Ecommerce, CRM, or Marketing preferably in the lifestyle / hospitality / cosmetics / luxury sector
• Proven knowledge of standard concepts, practices, and operational procedures of retail Ecommerce
• Experience in working with agencies and executing against a timeline
• Experience in Adobe tools (e.g. Photoshop, Illustrator), Klaviyo, Shopify and Google Analytics desirable
• Proficiency in English and Cantonese is essential, Putonghua a plus
• Customer-first mindset with the ability to identify customer needs
• Ability to work on multiple projects simultaneously and effectively juggle different tasks
• Familiarity/knowledge on AI platforms is a plus
• Passionate about digital marketing and demonstrate a positive attitude with ability to get things done
• Strong interpersonal, organizational and coordination skills
• Detail-minded and keen on delivering to a high standard

About Us

A culmination of the group’s differentiated approach to luxury hospitality, Rosewood Hong Kong is the newest global icon for Rosewood Hotels & Resorts®. At the epicentre of the Victoria Dockside arts and cultural district, Rosewood Hong Kong features 322 rooms and 91 suites in Rosewood’s high-residential style, including 18 specialty suites and 186 Rosewood Residences, designed to accommodate longer stays. A new centre of gravity on the Tsim Sha Tsui waterfront, Rosewood Hong Kong’s numerous bars and restaurants will create a vibrant gastronomic hub, showcasing unique concepts which convey Rosewood’s signature, innovative approach to intimate, casual and lively dining. The first urban outpost of Asaya will feature integrative wellness, fitness and spa facilities, debuting a unique gastronomic concept that emphasises wellbeing at its core.