Assistant Vice President, Media & Social

Shangri-La Group

PURPOSE /

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are now looking for a Assistant Vice President, Media and Social to join our Global Headquarter based in Hong Kong. This role will be responsibleresponsible for Social Media strategy and Media Planning across the Organization, including our Corporate Social Media accounts management, Media campaigns, projects and Social tools & platforms.

As our AVP, Media & Social, we will rely on you to:

• Create a comprehensive Social Media strategy and Media Planning for Shangri-La Group, that oversees both Shangri-La Corporate and Hotels’ business objectives
• Own Corporate Social Media channels management and user access governance
• Lead the team of to work on Social Media projects, Community Management, Social Tools & Platforms
• Collaborate with Digital Marketing, Brand, Loyalty, F&B, and Regional teams on the execution of Social Media campaigns
• Provide Social Media guidelines to Regional and Hotel teams, both for in-hotel and online activation
• Lead the team to manage all Social Media Analytics and reporting work streams
• Propose creative projects, tools and test new approaches to generate awareness, buzz and business demand
• Define media planning framework and audit on media process, conduct necessary Social Media agencies selection process
• Stay up to date with all Marketing and Social Media innovations and share with relevant stakeholders accordingly

We are looking for someone who has;

• Bachelor’s Degree in Business Management / Communications / Marketing / Digital Marketing / Advertising / Public Relations
• 10+ years digital marketing experience, and specifically in Social Media and Content Marketing. Solid expereince in Xiaohongshu,experience in KOL marketing is a plus
• Proven track record of success and previous experience working in large scale or/ a complex organization with brand, sales, marketing
• In-depth working knowledge of social tools and platforms, paid social solutions, content marketing
• Expereince from tourism industry or Digital/Social Media agency are preferred
• Excellent written and verbal presentation skills combined with the confidence that comes with functional experience
• Proficiency in English and Chinese