(Senior) Officer Brands (1-year contract)

Shangri-La Group

Headquartered in Hong Kong SAR, the Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investment properties, wellness and lifestyle facilities. Today, the Group owns, operates and manages 100+ hotels under our family of four brands: Shangri-La, Kerry Hotels, JEN by Shangri-La, and Traders.

We are part of Kuok Group, one of Asia's most dynamic multinational conglomerates and a leader in properties, logistics, agribusiness, maritime and hospitality. From our strong base in Asia, we have expanded into key gateway cities and markets around the world. Our properties sit on some of the world’s most prestigious addresses and exotic destinations. Through the environments we have created, we enable people to come together to live, work, play, eat, and rest well.

We are looking for (Senior) Officer, Brands, who will support the team by contributing to branding strategy projects, taking full ownership of our critical Digital Asset Management (DAM) platform, and assisting with administrative tasks as necessary.

As our (Senior) Officer, Brands, we will rely on you to:

Branding strategy support

• Support branding strategy projects by contributing ideas and frameworks. Contribute to the successful sell-in and in-market execution of brand positioning, brand architecture, brand naming, and brand guidelines projects while having the aesthetic sense to provide useful input on brand creative projects

Digital Asset Management (DAM) Platform Ownership

• Act as the resident DAM expert with full knowledge of the DAM content library and system processes. Assist HQ, regional, and property stakeholders in ensuring all relevant and qualified content is uploaded to DAM in a timely manner. Identify areas for platform improvements and lead platform upgrades when necessary

Administrative Support

• Improve efficiency of Brands projects by creating timelines, forms, templates, and process documentation with an eye for repeated, long-term usage. Assist in follow-ups with internal cross-functional stakeholders and third-party agencies

We are looking for someone who has/ is:

• Passion in branding and marketing, as well as luxury hospitality
• Bachelor’s degree in Marketing, Advertising, Branding or Related disciplines
• 1-2 years of experience from leading companies; prior experience in luxury hospitality (HQ or individual property or outlet) or branding and marketing agencies is a plus
• Immediate available is an advantage
• Candidate with moreexperience will be considered as Senior Officer