Fundamentals of Sales & Marketing Management for Hospitality
Courses Select
Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training.
The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries.
In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists.
We will be covering
- Concepts of Marketing
- Organization and Roles of Sales Managers
- Recent Trends impacting sales managers
- Ethics in sales
- Sales Planning, Budgeting and forecasting
If you feel any topic is missing, write to us
The Complete Digital Marketing Course - 12 Courses in 1
Courses Select
Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
Event Planning Foundations
Courses Select
Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed in every industry. They bring teams together to achieve goals, celebrate milestones, bond outside the office, and work more productively. This course will give you tips, tricks, and techniques to make your next event a success—whether it's your first or fifty-first. Valerie Berry covers topics such as understanding your client's objectives, selecting a venue, getting the right technology in place, negotiating a budget, and building menus. Plus, learn how to manage the thousands of details that occur in the two weeks leading to an event, and follow up afterwards to make sure your clients and your vendors are satisfied.
Marketing Your Event
Courses Select
Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.