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This program explores why ultra-personalized services are the key to customer engagement, and customer value creation is the most important and crucial part of every business.

A comprehensive foundation in hospitality business management for professionals Our PDD features bespoke academic content, a hospitality-focused field trip plus a 6-month professional internship. This program also provides the perfect springboard to our flagship MBA program.

Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies on the business intuition of the person using it.

In this course, the participant will learn the basic concepts related to financial and management accounting. The participant will be introduced to the basic cost concepts and cost volume profit analysis. Different pricing methods are also discussed. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quizzes can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.

The ideal starting point for a career in hospitality This immersive programs combines hands-on practical training with business management theory, plus the opportunity to gain invaluable professional experience through two industry internships.

The term Hospitality Management is most commonly associated with Hotels but also includes careers in entertainment venues, restaurants, bars and casual-dining, event management and contract catering. This four year course is designed to equip graduates with a broad range of business skills combined with a thorough knowledge of the hospitality environment.

Prepare for success in an exciting, fast-growing and highly competitive business With its focused and practical learning approach, this master’s will give you the skills to lead marketing projects and develop effective marketing strategies – skills which are highly sought-after throughout the industry.

Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices. Since value in the hospitality industry is clearly co-created by the customer and the company itself, it’s evident that company must be able to capture customers’ expectations and translate them to strategies and tactics. To be able to achieve these goals, it is essential to understand how teams can align themselves throughout the organization. While there is a focus on hotels, this course is also relevant to the other sectors of the hospitality food and beverage sector, events, rentals, etc. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

The Online format of Rome Business School’s Master in Food and Beverage Management offers general managerial training combined with production chain-specific competencies, to produce specialist professional managers, capable of dealing with the challenges of the food and beverage industry in an international and multicultural context. It starts with a wide overview of the broader management world and then proceeds to analyze all the specific subjects and aspects of Food and Beverage Development and Management, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Gastronomic Industry.

Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured. Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.

In this certificate program, you’ll learn key concepts, strategies, and practical skills necessary for managing, owning, and operating a successful restaurant, bar, or other food and beverage business.

Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial statements. After developing a broad understanding of accounting and financial statements, you will begin to develop a more nuanced understanding of individual components of doing business, such as making a sale or building inventory. By considering many of the more common actions of a company, you will build your understanding of accounting, and explore these concepts by applying them across various types of transactions. Once you understand these individual concepts better, you will be ready to return to the overall financial statements and use them as informational tools, including building ratios. You can do this course standalone or to qualify for the residential component of the Finance for Strategic Decision-Making Executive Education program. For more information, see the FAQ below.

Offered by University of California, Davis Research Techniques + Data = Marketing Superhero. Deliver valuable customer insights for your business.