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Parcourez les Cours Hotellerie Restauration

The Hong Kong Polytechnic University's School of Hotel and Tourism Management
International Hospitality Management MicroMasters® Program
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Explore international hospitality and tourism management
Durée
8 mois
Format
En ligne
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Segmentation and Price Optimization
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Segmenting your customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, you can target them accordingly by setting prices that will help you win their business over your competition. Without proper segmentation, however, dynamic pricing can backfire, which can alienate consumers and turn them into perpetual deal-seekers.
Durée
14 jours
Format
En ligne
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Displacement and Negotiated Pricing
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Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.
Durée
14 jours
Format
En ligne
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Price Sensitivity and Pricing Decisions
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Pricing strategy is the central component in your overall profit performance. This online course prepares you to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment.
Durée
14 jours
Format
En ligne
Apprendre l’anglais avec ABA English
Apprendre l’anglais avec ABA English
Avec ABA English, vous apprenez l’anglais selon la méthode naturelle, comme vous avez appris votre langue maternelle. Pour cela, nous vous présentons notre méthode unique basée sur des vidéos et des cours en direct. Vous pouvez commencer à partir de zéro et atteindre le niveau le plus élevé (Business). Maîtriser l’anglais est une compétence indispensable si vous travaillez en contact avec le public, car elle vous permet de communiquer avec des gens du monde entier.
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Success Metrics for Hospitality Digital Marketing
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Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured. Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.
Durée
14 jours
Format
En ligne
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Pricing Strategy and Distribution Channels in Hotel Revenue Management
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A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.
Durée
14 jours
Format
En ligne
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Price and Inventory Controls
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Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand and availability control. This curriculum will prepare students to succeed in this new, highly competitive hospitality landscape.
Durée
14 jours
Format
En ligne
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Search Engines and Online Selling: Stimulating Incremental Demand
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Today's consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course you'll learn to develop online strategies designed to improve your standing in Internet search results, called Search Engine Optimization (SEO), and increase your visibility to target customers.
Durée
14 jours
Format
En ligne
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Learning & Development
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Give your organization a powerful competitive edge by training, retaining, and engaging your most talented employees. As an L&D Specialist, you will have the skills to engineer an effective L&D program and create a culture of learning that is aimed at solving today’s most pressing people-challenges, such as closing the skills gap, enabling the digital transformation, engaging millennials, and retaining your most talented people.
Durée
1 an
Format
En ligne
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Diversity & Inclusion
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Transform your organization into a diverse and inclusive place to work where everyone can thrive by adopting a modern and comprehensive approach to D&I. As a Diversity and Inclusion Specialist, you are a master in inclusive communication, understanding intercultural differences, and driving culture change through powerful diversity and inclusion initiatives.
Durée
1 an
Format
En ligne
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People Analytics
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Start using data to drive better, fact-based, people-decisions that ultimately benefit both the organization and its employees. As a People Analytics Specialist, you have a full analytics skillset that will enable you to drive data-driven decision-making throughout HR.
Durée
1 an
Format
En ligne
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HR Metrics & Dashboarding
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Drive fact-based HR decisions by mastering powerful reporting skills and getting the metrics right. As an HR Reporting Specialist, you’ll have a comprehensive skill set that covers the entire reporting process, from implementing essential HR metrics to automating reporting in compelling and intuitive HR dashboards.
Durée
1 an
Format
En ligne
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HR Business Partner 2.0
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HRBPs are at the frontline of the business, fulfilling the key role of integrating business strategy with people management practices. This role is rapidly shifting to a more strategic level, where business acumen is as important as HR knowledge. This training program is designed to help human resources professionals prepare to become a truly strategic partner to the business, by acquiring essential skills, ranging from consulting and data literacy, to employee experience and business acumen. Take your rightful seat at the table with strategic business partner skills.
Durée
1 an
Format
En ligne
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Digital HR 2.0
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Start leveraging technology to make HR more effective and provide employees with the tools to be happy and successful at their job. As a Digital HR Specialist, you will have the skills needed to be a driver of HR's digital transformation and ensure that your organization will not be left behind.
Durée
1 an
Format
En ligne
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