Develop, communicate and market tourism products and services from public or private organizations (accommodation, tourist entertainment, travel agencies, public entities, among others), through the management of information services (reception, reception and customer information) and the planning and promotion of tourist marketing actions suited to the respective markets.
El Posgrado en Ecoturismo y Guía de Naturaleza es una formación pionera en su ámbito en España que, con 5 ediciones, capacita a los profesionales para crear y gestionar empresas, productos, experiencias y servicios basados en la sostenibilidad, la preservación y la apreciación del medio natural y cultural.
The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
Our Professional Chef’s Certificate program is a comprehensive 1-year culinary immersion designed to fast-track your culinary career. Created by top international chefs and educators, this modular program equips you with essential culinary skills and knowledge to excel in the professional kitchen. Expand your culinary expertise with a unique series of applied practical lab classes, covering both classic and contemporary cooking techniques. Our program prepares you to thrive in a professional culinary environment and stay abreast of the latest industry trends and global cuisines. After completing the initial semester on our campus, you’ll have the chance to immerse yourself in the art of a la carte cuisine at our teaching fine dining restaurant. Benefit from personalized guidance and mentorship from our expert instructors, further honing your culinary prowess. Our program goes beyond cooking, offering a well-rounded curriculum that encompasses business and soft skills essential for a thriving culinary career. From management and leadership to cost control, food photography and styling, nutrition and food safety, marketing, and hospitality trends, you’ll gain a comprehensive understanding of the industry. Embark on a transformative culinary journey and emerge as a skilled and sought-after professional chef through our rigorous 1-year training program. Experience hands-on learning, gain industry exposure, and acquire the necessary skills to flourish in the culinary world.