Franchise Hotel - 市场传讯经理

Hotel Brand: Crowne Plaza
Location: Mainland China, Kunshan

Hotel: Crowne Plaza Kunshan Development Zone - (KVNDV)

Job number: FRKVNDV3100

About Us

成为皇冠假日酒店的一员，在全球最大规模，同时也是最受欢迎的酒店联锁品牌开启职业生涯。皇冠假日酒店在全球不同地点拥有超 420 家酒店，是商务、休闲或二者的绝佳选择。我们精心设计了空间环境，鼓励、支持和庆祝良好的联结。我们也擅长承接各类会议和活动，为连接国内外团体提供了平台，是值得信赖的重要合作伙伴。

我们的品牌风格“尽情表达，勇于联结”专为联结而生。以人为本，不仅只是对广大宾客而言，对待我们的同事，更要如此。除了为宾客提供专业的服务，我们更希望与宾客建立一种情感纽带。在这种氛围之中，我们的同事会发挥主观能动性及展现独特个性，这与宾客的体验息息相关。每位皇冠假日酒店同事的职责是建立令人难忘的情感联结，而领导者的工作是创造一个可以发生情感联结的环境。

Your day to day

·         Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets

·         根据酒店的市场定位制定公共关系策略，明确市场目标，依照市场定律及销售目标发展公共关系

 

·         Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

·         发展与媒体的关系，策划新闻发布会和其他新闻活动，作为酒店与媒体的桥梁树立酒店良好的形象，抵制不良宣传

 

·         Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases

·         策划和组织推广活动，协调相关部门工作，邀请VIP和媒体参加这些推广活动，编写和发布新闻稿

 

·         Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments

·         及时将从杂志、报纸及他处得来的信息传递给销售部与宴会部等相关部门

 

·         Disseminates corporate press releases to appropriate local trade and consumer media

·         将集团有关新闻传递给本地媒体及客人

 

·         Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

·         定期给本地媒体发布最新消息，例如重要活动及酒店推广信息等

 

·         Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel

·         为酒店顾客及员工传递有价值的新闻信息

 

·         Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests

·         向其他各部门提供酒店内外的有效信息，以便他们在面对客人时应用

 

·         Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned

·         接受客户及媒体的投诉、要求及询问，反馈给相关部门并配合其做好处理工作

 

·         Coordinates all activities with the Sales Manager

·         配合销售经理的做好所有销售活动

 

·         Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests

·         与VIP客人保持良好的关系，处理诸如VIP的预订、协助迎接VIP、准备欢迎信等工作

 

·         Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

·         配合准备VIP的接待、午餐及晚餐的名单和邀请函

 

·         Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate

·         向总经理、各部门、姐妹酒店及集团PR提供相关剪报信息等

 

·         Maintains mailing list/contact file

·         建立信件往来名单并存档

 

·         Maintains hotel photo file

·         建立酒店图片档案

 

·         Liaises with Human Resource Manager on matters affecting corporate image

·         与人力资源经理共同维护集团良好形象

 

·         Develop hotel gifts and giveaways

·         制作酒店礼品

 

·         Builds profile within local market place through attendance at various events and local market place

·         通过出席各类社团活动建立酒店形象

 

·         Co-ordinates hotel photography when required

·         协助进行必要的酒店摄影工作

 

·         Monitors awareness of competitor activities and use information when developing strategies

·         了解竞争对手的活动，以便在制定发展战略计划时作参考

 

·         Plans and coordinates sponsorship activities

·         协助各类赞助活动

What we need from you

Required Skills    技能要求

·     Demonstrated ability to interact with and present to customers, employees and third parties that reflects well on the hotel, owning company, the Brand and IHG.                                                   

展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。

·     Strong time-management skills and able to multi-task                                                                             

较强的时间管理技巧，能够处理多重任务

·     Strong writing skills in Chinese and English                                                                                 

较强的中英文书写表达技巧

·     Proficient in the use of all Microsoft Office software                                                                     

熟练使用所有的Microsoft办公软件

Qualifications    学历

·     Bachelor’s degree in Marketing, Mass Communications, Media or related field.                            

市场营销、大众传播、媒体或相关专业的学士学位。

 

Experience    经验

·     At least 2 years of relevant work experience or 4 years of combined university education and work- related experience.          

至少2年相关工作经验或4年的大学教育和工作经验等效结合。

What we offer

我们为员工提供成功所需的一切。包括与工作量相匹配的有竞争力的薪水，实现最佳工作绩效的各项福利。
我们欢迎拥有不同背景的人加入我们的团队，并把建立一支包容性团队作为追求，我们认同人与人之间的独特性，鼓励同事全身心投入工作。我们是提倡机会平等的企业，会为申请人和员工提供相同的机会，无关乎种族、肤色、宗教、性别、性取向、性别认同、国籍、受保护的退伍军人身份或残疾。我们提倡彼此信任、支持和认可的文化，无论您是来自何种背景，拥有哪些经历，我们都能认可您的观点。
加入我们，成为酒店行业大家族中的一员。

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