Director of Sales & Marketing

Company Description

Whether located in the heart of a bustling city like Paris, Mexico, London, New York or nestled away in the quieter landscapes of  Egypt, French Polynesia or Thailand, every Sofitel address is a call to indulge in—and celebrate—the pleasures of life. To live the French way. 

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. Responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. 

Job Description

 

• Working with the General Manager to develop and implement the hotel’s sales strategy and revenue management.
• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient through customer acquisition and retention strategies/tactics
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing and communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Identify and research potential accounts/clients and prospect for new business opportunities, generate leads, and set up meetings/presentations with clients that will keep the hotels pipeline consistently full of opportunities. 
• Use property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space, building accounts, and logging activities. Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using financial P&L, forecasting
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Develop/implement key segment strategy & managing key accounts
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.
• Participate in weekly Sales Meeting, Operations Meeting, BEO Meeting and any other required meetings relevant to role.
• Develop relevant brand partnerships and activations that help drive awareness and differentiation
• Collaborate with agency partners (PR, Social, Digital) where appropriate and orchestrate strategies and tactics that support established KPIs that will positively impact the hotel.
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Qualifications

• Bachelor's degree preferred in Marketing
• At least 3 years' experience as a sales Director, with prior hotel sales experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using PMS systems.
• Experience working collaboratively with revenue management.
• Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines
• Superior Negotiation Skills - Proven ability to close deals
• Hospitality is a 24/7 industry therefore, candidates should anticipate working weekends and holidays as needed.
• Sales Skills - Possesses strong ability to influence and/or persuade buying decisions and to close sales or gain commitment from others; creates good rapport and exhibits the ability to grow and maintain key partnerships.
• Communication - Has both verbal and written skills, in order to effectively execute meetings and events.

Additional Information

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit