Digital Strategy Executive

Digital Strategy Executive

Department: Digital Strategy & Web

Employment Type: Permanent - Full Time

Location: China - Beijing

Description
Digital Strategy Executive is responsible for supporting Regional digital initiatives to promote the online presence of the brand and the hotels, as well as drive regional top line revenue across Chinese online channels, in accordance to the hotels’ market positioning as well as corporate brand identity and distribution guidelines.

Key Responsibilities

• Day-to-day monitor hotels’ webpages, liaise with hotels in the region to maintain and upgrade content in accordance with Corporate guidelines and instructions. 
• Manage content management system (CMS) to provide quality control and verify hotel webpages.
• Serve as key point of contact to assist hotels with troubleshooting digital-related issues.      
• Assist with Kempinski WeChat Shop day-to day-operation.  
• Take responsibility for campaign planning and implementation to drive traffic and revenue to WeChat Shop; monitor and analyze results for future optimization. 
• Coordinate with hotels and third-party agency to ensure the quality of content such as descriptions and photos on WeChat booking mini-program is correct and within brand guidelines. 
• Day-to-day coordinate with third party agency to execute media buy campaigns, including SEO/SEM, social media and display advertising campaigns. 
• Support F&B digital initiatives, focused on Meituan/Dianping to enhance brand recognition and drive online business. 
• Complete ad-hoc tasks assigned by the Digital Strategy Manager.

Job Requirements
Proficiency in digital marketing tools and platforms, practical experience in advertising, social media management, SEO/SEM, email marketing, and other relevant areas. Familiarity with WeChat Shop preferred. Photoshop proficiency is an asset.

Strong data analysis and interpretation skills, familiarity with tools such as Google Analytics or similar, ability to derive insights from data and use them to inform strategy and drive improvements.

Possess innovative and forward-thinking mindset, stay informed about digital trends and emerging technologies, and apply them to digital strategies.

Excellent communication and coordination skills, ability to collaborate with multiple stakeholders, and drive the execution and success of digital strategies.

About KEY Company
Key Company is a joint venture between the Beijing Tourism Group, one of China's largest tourism companies and Kempinski, Europe's oldest luxury hotel brand. We manage a portfolio of almost 25 distinguished hotels across China and Mongolia under the brand names of Kempinski, NUO, Tangram and Bristoria, as well as the 2 hotels in the Universal Beijing Resort. Key Company is also the regional office of Kempinski Asia region.
These pages contain the Employment Regulations and general Terms & Conditions of your employment with Key Company The handbook also provides practical information about the Key Company employee advantages and other information of interest.
Please note that the content of this handbook is subject to change and review at any time. Be sure to 'bookmark' this site and visit it on a regular basis.
About Corporate Offices

Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.

Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.

For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.

In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.