Marketing Communication Manager

Marketing Communication Manager

Department: Sales & Marketing

Employment Type: Fixed Term - Full Time

Location: Indonesia - Jakarta

Description
Assisting the Director of Sales & Marketing to position and promoting Hotel Indonesia Kempinski Jakarta as the market leader ensuring compliance with the brand standard.

Key Responsibilities

• Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa and incorporate a multi-channel approach to all activities
• Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
• Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
• Responsible for overseeing development of content for both offline and online activities.
• Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
• Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites. 
• Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team. 
• Oversee the creation and production of collateral both online and offline as per the brand guidelines. 
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed
•  Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines 
• Lead the monthly marketing meeting to discuss future campaigns to drive performance
• Support corporate and regional initiatives as per deadlines
• Prepare monthly reports for GM, Regional office and owning company as prescribed
• Maintain and develop guest database for mailings.

About Hotel Indonesia Kempinski Jakarta

Located in the heart of Central Jakarta by the famous Bundaran HI, Hotel Indonesia Kempinski Jakarta offers 5-star accommodations with sweeping views of the city’s skyline. Hotel Indonesia Kempinski Jakarta features 289 rooms and suites, an array of gastronomic restaurants and shops, state-of-the-art meeting rooms, lavish ballrooms and a traditional spa. Integrated with the Grand Indonesia Shopping Town, Asia's Largest mall, Hotel Indonesia Kempinski Jakarta also offers unmatched convenience for all its guests.