市场传讯经理

Hotel Brand: Crowne Plaza Hotels & Resorts
Location: China, Guangdong, Zhuhai

Hotel: Zhuhai City Center (ZUHCH), No.188 Jingshan Road,Jida, 519015

Job number: 120708

• 1.根据1.IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
• 2.制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
• 3.保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
• 4.发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。
• 5.通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
• 6.管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
• 7根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
• 8管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。
• 9.管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广
• 10.管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
• 11.管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度
• 12.关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted and valued partner for connecting both domestic and global groups alike. 

Our branded service style 'Dare to Connect' is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take their initiative and use their personality because they make a crucial difference in the guest's experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.