Marketing Intern

Hotel Brand: Hotel Indigo
Location: Singapore, Singapore

Hotel: Singapore Katong (SINKI), 86 East Coast Road, 428788

Job number: 127249



Hotel Indigo colleagues are the people at the centre of every new story . They make all guests feel welcome in the neighbourhood and at home in the hotel. At Hotel Indigo® we deliver inspired service. Our guest are explorers. A discerning set of individuals who bring their curiosity, uniqueness, and informality to everything they do in life. They are people who approach travel as an opportunity to expand their mind, learn new things, and create memories they can share that last a lifetime.

Hotel Indigo colleagues are warm, personal, and unscripted. They embrace the individuality and diversity of everyone. They enjoy iconic, worldly locations and are drawn to discovering what makes each of them unique. They are inspiring storytellers who inject positivity into their environment. They combine informality and fun with professionalism and sophistication .

Join us as a Marketing Intern in Hotel Indigo Singapore Katong. You’ll have ambition, talent and obviously, some key skills. We’re looking for someone who can:

Support the integrated marketing portfolio for the cluster of hotels comprising online (social media, websites, guest reviews) and offline marketing (PR, partnerships, collaterals, integrated campaigns). Duration for Marketing Intern is 7 months from June 2024 to December 2024.

 

Day-to-Day Job Responsibilities Includes:

Digital Marketing

• Support the development and ideation of the hotel and signature restaurant's monthly social media content (Facebook, Instagram) in accordance with approved social content strategy.
• Support the creative production for the hotel and signature restaurant's monthly social and SEM content through photography, videography and/or designing of collaterals.
• Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets.
• Support ongoing hygiene maintenance of brand websites to ensure information is accurate, relevant and exciting for the intended audience.
• Contribute to ongoing guest service excellence efforts by responding to guests’ reviews onbrand’s website and online travel agencies’ websites in a timely, personalised and professional manner.

Promotions & Partnerships

• Support the development and conceptualization of win-win partnerships that drive strong value proposition.
• Support creative production of online (e.g. social media, EDM) and offline content (e.g. POSMs, guest-facing collaterals), including but not limited to conceptualization, design, photography & videography production and copywriting.
• Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives.

PR

• Support the coordination of media activities (e.g. media release, media drops, media hosting) that drive creative news-making opportunities.
• Support the tracking and consolidation of monthly press clippings for reporting and internal review.

Qualifications And Requirements

Internship experience of corporate marketing across both offline and online platforms is preferred.

Diploma/ Degree in marketing or equivalent is preferred.

• Demonstrated understanding of copy and creative assets development
• Basic understanding of CMS usage; demonstrated experience of utilization of such CMS is preferred.
• Basic understanding of social channels functionalities
• Strong linguist with effective English and Chinese literacy
• Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Hotel Indigo is an upper-upscale boutique brand that captures the true spirit of the neighborhoods our hotels belong to. With over 125 properties worldwide, we look for individuals that can inspire our guests to make unique discoveries. Opening the door to meaningful connections to the diverse people, places, and cultures of the local area. 

Making travel inspiring. It’s what we do.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.